Ad Ops Specialist – Freelance

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🕒 June 16

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Locala

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🤝 B2B

Marketing • B2B

Locala is a leading omnichannel advertising platform that leverages consumer insights and machine learning AI to help marketers efficiently plan, buy, and measure multi-location campaigns on a global scale. The company specializes in drive-to-store advertising, AdTech, MarTech, and provides local insights at scale across various digital channels including DOOH, CTV, Video, Mobile, Audio, and Display. Founded in 2011, Locala has offices in multiple countries including the United States, France, Belgium, the UK, Singapore, Italy, Canada, and the UAE.

📋 Description

• Set up and optimize advertising campaigns on our proprietary platform in collaboration with internal teams • Manage campaign performance on a daily basis • Recommend the relevant audience segments to activate • Work closely with Account Management teams to understand goals, meet client needs and communicate results • Act as the main contact for any problem related to the progress of campaigns (ad operations) and get in touch with the Support team if necessary. • Investigate statistical discrepancies with third-party measurement tools in collaboration with the Support team • Provide recommendations on creative formats in close collaboration with the teams in charge of creating the creations • Develop real expertise in the local market: develop and maintain strong relationships with local publishers and SSPs

🎯 Requirements

• Good Knowledge of digital programmatic buying with 1-3 years of hands-on experience using demand-side platforms; • Experience in Campaign Management / Ad Trafficking; • Proven ability to problem-solve and creative thinking towards challenging analytic problems; • Ability to self-manage, juggle multiple priorities, and pay strong attention to details; • Excellent communication skills – ability to distill key ideas for a non-mathematical audience; • Familiar with local media agencies landscape; • Comfortable with a start-up mindset, open to facing interesting challenges globally;