Ad Ops Specialist – Freelance

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Locala

WebsiteLinkedInAll Job Openings

51 - 200 employees

Locala is a leading omnichannel advertising platform that leverages consumer insights and machine learning AI to help marketers efficiently plan, buy, and measure multi-location campaigns on a global scale.

📋 Description

• Set up and optimize advertising campaigns on our proprietary platform in collaboration with internal teams • Manage campaign performance on a daily basis • Recommend the relevant audience segments to activate • Work closely with Account Management teams to understand goals, meet client needs and communicate results • Act as the main contact for any problem related to the progress of campaigns (ad operations) and get in touch with the Support team if necessary. • Investigate statistical discrepancies with third-party measurement tools in collaboration with the Support team • Provide recommendations on creative formats in close collaboration with the teams in charge of creating the creations • Develop real expertise in the local market: develop and maintain strong relationships with local publishers and SSPs

🎯 Requirements

• Good Knowledge of digital programmatic buying with 1-3 years of hands-on experience using demand-side platforms; • Experience in Campaign Management / Ad Trafficking; • Proven ability to problem-solve and creative thinking towards challenging analytic problems; • Ability to self-manage, juggle multiple priorities, and pay strong attention to details; • Excellent communication skills – ability to distill key ideas for a non-mathematical audience; • Familiar with local media agencies landscape; • Comfortable with a start-up mindset, open to facing interesting challenges globally;