Regional Product Marketing Manager

Job not on LinkedIn

🕒 3 days ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 4 days.
• Jobs at this company usually fill in 43 days.
• Reposted once.
• No salary listed.

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ASSA ABLOY Opening Solutions

WebsiteLinkedInAll Job Openings

10,000+ employees

🏗️ Construction

🏥 Healthcare

🏭 Manufacturing

Construction • Healthcare • Manufacturing

ASSA ABLOY Opening Solutions is a leading provider of security technology, specializing in the development and production of mechanical and electromechanical locking systems, access control solutions, and locking systems for various residential, commercial, and public buildings. The company is known for its innovative products that ensure safety and comfort, catering to diverse environments from healthcare facilities to educational institutions. With a comprehensive range of solutions, ASSA ABLOY enables secure and smooth movement of people, goods, and information across multiple sectors.

📋 Description

• Own product marketing delivery and lead cross-functional workstreams for the agreed PACS Europe portfolio, markets and programmes • Translate customer, channel and market insight into product requirements, differentiated positioning, go-to-market plans and product adoption • Develop evidence-based portfolio and market recommendations and own agreed product marketing plans • Maintain relationships with HQ Product Management, R&D, regional sales, Marketing and Sales Engineering • Own structured market and competitive insight, including customer needs, market segments, use cases, channel requirements and win/loss feedback • Identify product gaps, competitive differentiation and growth opportunities • Lead voice-of-customer activities and translate validated needs into product requirements, use cases, acceptance criteria and business cases • Maintain assigned requirements within the European backlog and engage with Product Management and R&D through PLM / SAFe processes • Develop product positioning, value propositions and regional go-to-market plans • Define target segments, use cases, partner requirements and localization needs • Develop pricing and packaging recommendations with Product Management and commercial leaders • Lead product marketing delivery for product introductions from market validation and launch planning through enablement, market introduction and post-launch adoption • Coordinate with Sales, Marketing, Sales Engineering and Operations, identify launch risks and recommend corrective action • Evaluate product performance, customer feedback and competitive gaps beyond launch • Develop recommendations for regional adaptations, localization, migration and portfolio improvements • Own workstreams for product changes, replacements and end-of-life transitions • Deliver product messaging, sales tools, training and partner education • Develop demonstrations and presentations with Sales Engineering and coordinate technical validation • Identify regional and country-specific market-access requirements and manage related evidence or certification workstreams • Own assigned collateral, presentations, campaign briefs and partner communications • Work with European Marketing on creative production, campaigns and events • Represent HID in selected customer, partner and industry engagements, including presentations, conferences and approved publications • Contribute product expertise to the Consultants / Architects & Engineers program • Agree objectives and priorities with the Director, maintain plans and review launch readiness, adoption, enablement effectiveness and improvements • Exercise professional judgement and lead cross-functional workstreams within the approved mandate

🎯 Requirements

• Bachelor's degree in Engineering, Computer Science, Business, Marketing or a related discipline, or equivalent relevant professional experience • Substantial experience in product marketing, product management or a closely related commercial role within physical access control, identity, security or a comparable technology business • Demonstrated ability to translate customer and market needs into product requirements, differentiated positioning, go-to-market plans and successful product adoption • Strong technical and commercial understanding • Ability to interpret specifications, evaluate competitive offerings and develop credible business cases • Experience working directly with product development, sales and marketing teams in an international matrix organization • Experience leading cross-functional workstreams through expertise and influence • Ability to work independently and prioritize effectively • Strong analytical, written, presentation and training skills • Experience spanning access-control hardware, credentials, mobile or wallet solutions, controllers and associated software or services • Experience with regional product adaptations, lifecycle management and launches across multiple European markets • Familiarity with European market-access, certification and regulated-customer requirements • Familiarity with PLM / SAFe product-planning processes • Experience working with channel partners, consultants and specifiers • Additional European languages and relevant industry relationships • Applicants must be currently and legally authorized to reside and work in the hiring country • Immigration sponsorship is not available • International relocation or remote work arrangements outside of the hiring country will not be considered

🏖️ Benefits

• Competitive salary and rewards package • Competitive benefits and annual leave offering, allowing for work-life balance • Flexible work environment • Extensive career development opportunities and resources • Regular feedback, training, and development opportunities • Inclusive and diverse workplace culture • Travel required: 11%-30%

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