Senior Analyst, Performance Marketing

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

👻 Ghost score 12%

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Logo of Assembly Global

Assembly Global

1001 - 5000 employees

📣 Marketing

📱 Media

☁️ SaaS

Marketing • Media • SaaS

Assembly Global is a global brand performance and experience agency that blends creative, media, data and technology to drive measurable brand growth. Its STAGE AI-enabled operating system unifies global data sources to deliver real-time insights and data-driven brand performance planning, while the company provides digital strategy, paid media, UX/UI, and technology services to enterprise brands worldwide.

📋 Description

• Plan, build, and manage campaigns across Google Ads and Microsoft Ads, including Search, Display/GDN, YouTube, Performance Max, Demand Gen, and Shopping. • Conduct keyword research, audience targeting, budget forecasting, and bid strategy optimization. • Perform search term analysis, Quality Score optimization, and ongoing account hygiene. • Plan, forecast, and launch campaigns across Meta, TikTok, Reddit, LinkedIn, and Pinterest. • Optimize targeting, creative rotation, audience segments, and bidding strategies. • Execute A/B tests for creative, copy, and audience performance. • Apply and validate tracking pixels, UTM parameters, and platform tags. • Troubleshoot pixel and tag discrepancies across search and social platforms. • Ensure accurate attribution setup and verify platform-level data consistency. • Execute formal QA for campaign launches, including budgets, targeting, URLs, creative, and tags. • Monitor and optimize campaigns to meet client KPIs such as ROAS, CPA, CPL, and CTR. • Maintain accurate pacing and ensure error-free campaign execution. • Provide actionable insights using performance data, platform analytics, and testing outcomes. • Build and deliver performance reports using platform dashboards and client-specific tools including Pathfinder, Rockerbox, and Skai. • Collaborate with creative, analytics, and media strategy teams. • Stay updated with industry trends, beta features, and platform best practices across search and social.

🎯 Requirements

• Looking for only Immediate Joiners • Experience: 2 to 5yrs • Proven experience managing paid search and/or paid social campaigns. • Strong analytical and data interpretation skills. • Solid understanding of audience segmentation, creative testing, and performance media best practices. • Experience with conversion tracking, attribution models, and ad-tech platforms. • Ability to manage budgets, scale campaigns responsibly, and deliver performance-driven outcomes. • Experience with Google Ads, Microsoft Ads, Google Ads Editor, Microsoft Ads Editor, and SA360. • Experience with Meta Ads Manager, TikTok Ads, Reddit Ads, LinkedIn Campaign Manager, and Pinterest Ads. • Experience with Google Tag Manager (GTM) and GA4. • Experience with Rockerbox and Pathfinder; Skai is a plus.

🏖️ Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year. • Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year. • Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement • Dedicated L&D Budget for all Teams to upskill & get certified • All employees are entitled for Group Personal Accident Cover & Life Cover Insurance. • Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents) • Monthly Cross Team Lunch • Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

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