Growth Marketing Manager

Job not on LinkedIn

🔥 28 minutes ago

🇦🇷 Argentina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 18%

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Logo of Avantpage Translations

Avantpage Translations

11 - 50 employees

Founded 1998

🏥 Healthcare

🏛️ Government

📚 Education

Translation • Healthcare • Government • Education

Avantpage Translations is a company specializing in a full spectrum of translation services to assist clients in meeting the distinct needs of immigrants and other Limited English Proficient populations. They offer translation services in more than 150 languages, covering a wide range of industries such as healthcare, government, elections, education, and human resources. Their services include translation, localization, interpreting, and ensuring ADA and HIPAA compliance. Avantpage combines state-of-the-art technology to enhance efficiency, accuracy, and timeliness in their services, aiming to bridge communities and improve lives through language, understanding, and compassion.

📋 Description

• Plan, launch, and manage integrated marketing campaigns across awareness, consideration, decision, and retention stages • Align messaging and creative assets with the Head of Marketing and Marketing Specialist • Create campaign briefs and manage timelines, budgets, and KPIs • Develop target account lists and execute personalized ABM campaigns across email, paid, and direct mail • Test and improve website conversion rates (CRO) • Monitor and report on keyword rankings, traffic trends, and content gaps with an agency • Execute paid search, social, and retargeting campaigns with targeting, messaging, and creative testing plans • Manage campaign budgets and optimize pipeline contribution and lead quality • Build and grow the company’s presence on LinkedIn and relevant channels • Plan and execute in-person and virtual events including webinars, roundtables, and trade shows • Coordinate event logistics, promotional materials, attendee engagement, and follow-up strategies • Partner with Sales to maximize event ROI and drive qualified leads • Define and report campaign KPIs including MQLs, conversion rates, CPL, CAC, and pipeline influence • Deliver insights and recommendations to improve future campaigns • Ensure lead handoff, attribution, and follow-up processes are tight and trackable • Collaborate cross-functionally with Sales, Product/Innovation, Rev Ops, Client Services, and marketing partners

🎯 Requirements

• 3-5 years of experience in B2B marketing, with a focus on growth marketing, demand generation, or integrated campaigns • Proven track record planning and executing multichannel campaigns including ABM, paid media, events, SEO, and social • Strong understanding of the B2B buyer journey and ability to map content and tactics to each funnel stage • Proficiency in Google Ads, LinkedIn Campaign Manager, and SEO tools such as SEMrush, Google Analytics, and Search Console • Experience managing in-person and virtual event logistics from planning through post-event follow-up and ROI tracking • Ability to track KPIs such as MQLs, CPL, CAC, conversion rates, and campaign ROI and translate data into actionable insights • Strong project management skills • Experience partnering with Sales, Product, and Content teams • (Preferred) Hands-on experience managing HubSpot (CRM and Marketing Hub) • (Preferred) Experience in language services, SaaS, or regulated industries such as healthcare or government

🏖️ Benefits

• Professional development and growth opportunities in the localization industry • Training in new tools, technologies, and processes • Energetic, multicultural, and empathetic working environment • Vibrant multicultural team spread across the Americas, Asia, Africa and Europe

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