Senior Product Marketing Manager

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AvidXchange, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 $66M Venture Round on 2020-09

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle market businesses and their suppliers.

📋 Description

• Own the ICP (Ideal Customer Profile): Use a data-driven approach to target marketing and sales efforts toward the right market segment. • Go-to-Market Strategy: Lead development of go-to-market plans for new product launches and updates, including messaging, positioning, and demand generation activities. • Market Research: Conduct research to identify customer needs, market trends, and competitive insights that inform product and marketing strategies. • Content Creation: Produce compelling and informative content such as product collateral, presentations, webinars, social media posts, and blog posts to support campaigns and sales efforts. • Cross-Functional Collaboration: Partner with internal teams, including Product, Sales, and Marketing, to ensure alignment on messaging, positioning, and goals. • Sales Enablement: Provide sales teams with enablement assets such as plays, deal wins, training decks, FAQs, and videos to drive revenue outcomes. • Drive Production and Aggregation: Produce high-fidelity materials (marketing collateral, thought leadership, presentations, product demos, solution guides) for mid- and low-funnel deals. • Leverage Analytics: Monitor pipeline and ACV across sales segments to ensure marketing plans are aligned with sales needs. • Partner with Sales & Advocacy Marketing: Highlight customer success stories across campaigns, content, and events. • Develop Industry Narrative: Collaborate with Product Marketers and Sales to define customer challenges, value propositions, and benefits for target segments. • Stakeholder Management: Build consensus and alignment across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.

🎯 Requirements

• Proven experience in product marketing, ideally in AP Automation and Spend Management domains. • 5+ years of experience in product marketing or product management. • Strong technical acumen and the ability to partner with Product and Engineering teams to translate capabilities into customer- and sales-relevant materials. • Excellent communicator and storyteller who can simplify complex concepts and persuasively articulate points of view. • Analytical thinker with experience using data to inform strategies and validate decisions. • Self-starter capable of analyzing, planning, leading, executing, and measuring complex projects with minimal guidance. • Demonstrated ability to manage multiple projects in a fast-paced environment while meeting tight deadlines. • Team player with strong interpersonal skills and a collaborative mindset, committed to helping others succeed.

🏖️ Benefits

• 18 days PTO* • 11 Holidays (8 company recognized & 3 floating holidays) • 16 hours per year of paid Volunteer Time Off (VTO) • Competitive Healthcare • 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2% • Parental Leave: 8 weeks 100% paid by AvidXchange** • Discounts on Pet, Home, and Auto insurance • Tuition Reimbursement up to the federal maximum of $5,250*** • Hybrid Workplace Flexibility • Free parking