Senior Paid Media, Data Analyst

🕒 July 20

🏢🏡 São Paulo – Hybrid

⏰ Full Time

🟠 Senior

📉 Data Analyst

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Banco Sofisa S/A

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1961

🏦 Banking

💸 Finance

💰 $200M Debt Financing - Banco Sofisa on 2021-07

Banking • Finance

Banco Sofisa S/A is a Brazilian bank (Sociedade Anônima). The provided text is an HTTP error message (500) indicating the requested page does not exist or was removed; it contains no details about the bank's products, services, size, or industry focus. Based on the company name alone, it operates in traditional banking/financial services.

📋 Description

• Plan, execute and optimize digital acquisition campaigns across major paid media channels, including Google Ads, Meta Ads, programmatic, app channels and other platforms. • Manage and monitor media investments, ensuring optimal budget allocation and maximizing ROI, CPA, CAC and other business metrics. • Monitor performance indicators daily, identifying optimization and growth opportunities. • Develop in-depth analyses of results, delivering diagnoses, recommendations and action plans focused on business generation. • Track and analyze the entire digital acquisition funnel, from traffic generation to conversion and account openings. • Ensure the quality of digital channel measurement by validating tagging, events, conversions and integrations between platforms. • Implement and govern tracking for web and mobile apps using tools such as Google Tag Manager and mobile measurement platforms. • Build dashboards and management reports to monitor results and support decision-making. • Collaborate with CRM, Product, Technology, BI and Analytics teams to identify continuous improvement opportunities across the customer journey. • Run tests and experiments (A/B tests, audience tests, creative and bidding strategies) to continuously improve performance.

🎯 Requirements

• Solid experience managing paid media campaigns and digital acquisition. • Proficiency with Google Ads, Meta Ads and other performance channels. • Advanced knowledge of digital marketing metrics, attribution, conversion funnels and performance analysis. • Experience with MMPs, Google Tag Manager, Google Analytics (GA4) and implementation of events and conversions. • Knowledge of SEO and SEM. • Strong analytical skills with the ability to turn data into business insights. • Advanced Excel. • Preferred / Nice-to-have • Knowledge of SQL for querying and data analysis. • Experience with Power BI, data modeling and dashboard creation. • Knowledge of relational databases and query construction. • Experience with app measurement platforms (AppsFlyer, Singular, Firebase or similar). • Experience in technology companies, fintechs, digital banks or e-commerce. • Knowledge of statistical testing, attribution and incrementality.

🏖️ Benefits

• Meal allowance • Food allowance • Health insurance • Dental plan • Life insurance • Childbirth allowance • Marriage allowance • Childcare/Nanny allowance • Birthday bonus • Apoio Pass support • Gym membership • Transportation voucher • Profit sharing (PLR) • Annual bonus.