Enterprise and Market Development Lead

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Baylor Genetics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

🧬 Biotechnology

🔬 Science

Biotechnology • Science

Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.

📋 Description

• Develop and maintain the market development strategy for Baylor Genetics’ testing portfolio • Build and refine differentiated value propositions and messaging for priority audiences • Design and execute targeted programs, campaigns, and account support initiatives to drive engagement, evaluation, and adoption • Partner with Sales and Business Development to develop high-impact enablement materials • Establish and maintain structured voice-of-customer and market insight processes to inform strategy, messaging, and content priorities • Collaborate with Medical Affairs, Market Access and Legal & Compliance to align messaging with emerging evidence • Drive cross-functional execution to ensure consistent positioning and effective go-to-market delivery across teams • Define, track, and report program performance metrics

🎯 Requirements

• Bachelor’s degree required • 8-10+ years of healthcare marketing experience, preferably with B2B, enterprise, or health system audiences • Demonstrated experience developing marketing strategies and programs for complex institutional customers (e.g., health systems, IDNs) • Proven ability to build multi-stakeholder value propositions and enablement tools that drive measurable commercial outcomes • Strong understanding of health system decision-making across clinical, operational, and financial stakeholders • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear, audience-appropriate messaging • Ability to operate effectively in a matrixed environment and influence cross-functional stakeholders • Experience in diagnostics, medtech, biopharma, or population health (preferred) • Familiarity with account-based marketing (ABM) strategies and tools (preferred) • MBA or advanced degree a plus (preferred)

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities