Senior Manager, Marketing Operations

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🕒 March 27

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Baylor Genetics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

🧬 Biotechnology

🔬 Science

Biotechnology • Science

Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.

📋 Description

• Lead end-to-end planning, execution, and delivery of marketing projects across digital, print, events, and integrated omnichannel efforts. • Define and manage project scope, deliverables, and milestones using phased and stage-gated workflows. • Create and manage detailed project timelines, ensuring all stakeholders are updated regularly. • Manage integrated campaigns across paid, earned, and owned channels to meet brand awareness and engagement objectives. • Oversee SEO audits, enhancements, website content launches, and marketing automation workflows. • Ensure campaign assets meet brand standards, regulatory requirements, and creative quality benchmarks. • Implement best practices for collaborative asset creation, review, and approval.

🎯 Requirements

• 8+ years of proven experience managing marketing projects from inception to completion, ideally in healthcare, biotech, or life sciences. • Demonstrated success in delivering multiple concurrent projects using phased and stage-gated approaches. • Expertise in project management platforms such as JIRA, Smartsheet, or Microsoft Lists. • Strong organizational and time management skills with the ability to prioritize and sequence work effectively. • Hands-on experience with marketing technology and creative tools, including Canva, Figma, WordPress CMS, LinkedIn Campaign Manager, Google Enterprise Suite, SEO platforms, and advertising technology stacks. • Proven ability to maintain proactive, transparent communication with stakeholders at all stages of a project.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development