Senior B2C Marketing Manager – Lifecycle & Growth

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🔥 26 minutes ago

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Logo of Benzinga

Benzinga

51 - 200 employees

Founded 2010

📱 Media

💸 Finance

💰 $3M Venture Round on 2016-09

Media • Finance

Benzinga is a financial media company that provides real-time news, data, and insights about the financial markets. It caters to both individual investors and institutions, offering tools and resources to help them make informed investment decisions. Benzinga focuses on delivering actionable information and analysis on stocks, options, and other financial instruments.

📋 Description

• Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers. • Build and optimize landing pages, signup flows, and checkout experiences. • Own the testing roadmap across your channels and pages. • Collaborate daily with paid media, product and engineering, content, and data science. • Read the funnel, decide what to test next, build it, ship it, and own the result. • Protect deliverability and list health, and keep attribution clean.

🎯 Requirements

• 5 to 8 years in B2C email, growth, CRM, or conversion marketing. • Deep ESP fluency. • SMS program experience. • Funnel and conversion depth. • Self-directed builder. • Strong analytical judgment. • Experimentation discipline. • Compliance reflex. • Strong copy sense. • Fluency with UTM tracking and attribution models. • Excellent written communication. • Sharp project management skills.

🏖️ Benefits

• Health, dental, and vision insurance. • 401(k) with company match. • Remote-first, flexible work arrangements. • Generous PTO and paid holidays. • Professional development and a front-row seat to a fast-moving subscription business.

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