Product Manager – Community Strategy

🔥 1 hour ago

🌐 Singapore, China, +1 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 11%

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Logo of Binance

Binance

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Own the overall content and community strategy for Binance Square, defining the long-term roadmap for content ecosystem evolution, including content classification, recommendation strategy optimization, and distribution and filtering mechanisms • Drive DAU growth and user retention by designing and iterating community content recommendation strategies and distribution logic • Analyze the correlation between community engagement patterns and user trading behaviors to formulate growth strategies • Drive cross-team strategic alignment and competitive analysis • Independently own the full closed loop from feature design to strategy formulation, data validation, and iterative optimization • Translate strategy into concrete product solutions end-to-end

🎯 Requirements

• 3~8 years of experience in product strategy, community operations, or content ecosystem roles; experience with crypto/Web3 community products is a strong plus • Strategic thinking ability in content ecosystem architecture, balancing short-term pragmatism with long-term vision • Strong analytical skills to measure and optimize community health, content quality, and engagement loops • Outstanding collaboration and communication skills to drive multi-stakeholder consensus on strategic direction and execution • Background in community strategy or content ecosystem products • Deep understanding of content ecosystems, user segmentation, and long-term platform evolution • Structured strategic thinking with the ability to break down complex ecosystem problems and build phased, actionable roadmaps

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Opportunities for career growth and continuous learning • Flat organizational structure • Autonomy in an innovative environment

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