Audience Monetization Manager

🕒 April 30

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BlaBlaCar

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2006

🚗 Transport

🏪 Marketplace

💰 $115M Convertible Note on 2021-04

Transport • Marketplace

BlaBlaCar is a leading online marketplace for carpooling, connecting drivers with empty seats to passengers looking for affordable, sustainable, and convenient travel options. Through their platform, BlaBlaCar enables over 27 million active members across 21 countries to share rides, which helps in both reducing travel costs and carbon emissions. Their mission is to create a shared mobility network that saves over 2 million tons of CO2 annually, and they are committed to making travel more socially and environmentally friendly. Additionally, they offer a flexible working environment and a diverse corporate culture, employing over 800 people across multiple global locations. BlaBlaCar's innovative approach and use of technology make it a noteworthy contributor to sustainable transportation solutions.

📋 Description

• Define and own the overall monetization strategy across pillars such as programmatic ads, direct brand deals, and affiliate partnerships, adapted to different geographies • Balance short-term revenue performance with long-term user experience and sustainable monetization • Prioritize and manage trade-offs between monetization levers (shared inventory) • Maximize revenue while preserving user experience and core product KPIs • Serve as the single owner and main point of contact for stakeholders across Product, Engineering, Data, and Marketing • Contribute to the product and technical roadmap to support monetization initiatives • Lead end-to-end execution with Product, Engineering, Data, and Marketing teams • Define the roadmap and coordinate development and delivery • Monitor monetization performance and identify optimization opportunities • Improve overall monetization yield across channels and placements • Run A/B tests and iterate on formats, placements, and strategies • Manage relationships with ad networks (e.g., AdMob) and external partners • Ensure accurate tracking, reporting, and revenue reconciliation • Define strategy and build the Partnerships & Direct Deals playbook • Identify, negotiate, and manage partnerships (Direct Deals, Affiliates) • Build and scale a pipeline of monetization opportunities • Ensure consistency between partnerships and the product experience • Assess and challenge the current monetization stack (e.g., AdMob) and define the most appropriate tools and setup for long-term scalability with Product and Tech teams • Define formats, placements, and monetization logic • Monitor performance, run tests, and continuously optimize

🎯 Requirements

• 5+ years of experience in growth, monetization, partnerships or similar roles • Strong partnership, business development, or affiliate management skills • Strong commercial acumen and ability to drive revenue-generating initiatives • Proven project management skills with experience leading cross-functional initiatives • Analytical mindset with experience in A/B testing and performance tracking • Experience collaborating with Product and Tech teams • Experience with mobile apps and programmatic advertising (e.g., AdMob)

🏖️ Benefits

• Hybrid position: 2 days in the office per week • 50% healthcare coverage (Alan) • Additional 4 weeks on top of statutory maternity/paternity leave • Financial support for home office equipment • Minimum 25 days of vacation per year • Local meal benefits (Swile card) • 50% transportation subsidy (Forfait Mobilité Durable) • Free unlimited carpooling and bus rides • Personal growth through training, mentorship, and internal mobility programs • Employee stock ownership plan • Regular team-building events • 1 day off per year to test our product