Head of Global Demand Generation

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Blackbaud

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 Non-profit

🤝 B2B

💰 $6.5M Series A on 2000-02

SaaS • Non-profit • B2B

Blackbaud is a cloud software company that builds intelligent solutions for social impact, focusing on nonprofit organizations. It provides products and services for fundraising, donor management, engagement, and sector-specific cloud solutions to help charities, educational institutions, and other mission-driven organizations move faster and work smarter. Blackbaud also offers training, support, developer resources, a partner marketplace, and industry research through the Blackbaud Institute. The company emphasizes privacy, security, and corporate social responsibility.

📋 Description

• Own global pipeline targets • Drive net-new logo acquisition and new product growth within existing customers • Deliver predictable, high-quality pipeline aligned to revenue goals, conversion performance targets, and quarterly execution commitments • Partner with Sales leadership to define pipeline quality standards, shared conversion expectations, and clear inspection routines that drive results • Lead established Vertical Demand Generation Directors aligned to market segments • Build and develop a high-performing global demand organization with clear performance standards • Attract, coach, and elevate top-tier demand talent • Drive consistency, urgency, and accountability across vertical teams while evolving programs to meet the needs of today’s buyer • Establish clear operating rhythms including forecast reviews, performance scorecards, pipeline diagnostics, and weekly execution reviews • Build transparent accountability systems tied to leading indicators, lagging results, and corrective action plans • Allocate demand investment based on measurable performance and growth opportunity • Translate performance gaps into specific execution plans, owners, timelines, and measurable improvement targets • Embed customer-centric and experience-led principles into demand strategy • Align programs to buyer behavior, lifecycle stage, and segment priorities • Ensure demand programs support both acquisition and expansion growth • Ensure AI capabilities are translated into measurable demand performance gains • Improve targeting precision, personalization, testing velocity, and speed to market through AI-enabled workflows • Partner with Marketing Operations, Data Science, IT, GTM Engineering, and Revenue Operations to operationalize scalable demand capabilities • Leverage forecasting, predictive insights, and measurement frameworks to guide decision-making • Lead structured experimentation to identify and scale effective growth levers • Continuously optimize cost per opportunity and pipeline productivity • Establish shared accountability with Sales for pipeline quality, conversion performance, and expansion outcomes • Translate strategy into scalable execution plans with clear owners, milestones, operating cadences, and measurable outcomes through partnership with Marketing Operations and GTM Engineering • Apply forecasting, analytics, and funnel governance in collaboration with Data Science and Revenue Operations • Align with Product Marketing to ensure compelling offers and positioning clarity • Partner with Brand to strengthen market consideration across vertical segments • Collaborate with Customer Success to drive expansion pipeline within existing accounts

🎯 Requirements

• 12+ years of B2B SaaS demand generation leadership experience • Demonstrated ownership of pipeline outcomes tied directly to revenue, with a track record of delivering measurable results against targets • Proven ability to move from strategy to execution quickly, creating focus, momentum, and accountability across teams • Proven leadership of multi-team, segment-aligned demand organizations • Strong track record of building operating rhythms and accountability systems • Experience scaling repeatable demand motions across multiple segments • Experience driving AI adoption through cross-functional partnership • Executive-level partnership skills with Sales, Operations, and Analytics leaders • Experience operating in complex, multi-solution SaaS environments

🏖️ Benefits

• Medical, dental, and vision insurance • Remote-flexible workforce • Wellness Programs • 401(k) program with employer match • Flexible paid time off • Generous Parental Leave • Donations for Doers • Pet insurance, legal and identity protection • Tuition reimbursement program