Director, Demand Generation

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Neo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

Neo is an AI-native security company building a control layer for the "agentic" enterprise. Neo’s platform discovers and inventories agentic software (agents, models, extensions, MCP servers) across endpoints, assesses configurations and risks via a continuously updated knowledge base (Neoverse), and enforces granular, real-time policies at the endpoint (allow/hold/block) using a built-in LLM. The product emphasizes visibility, attribution of human and non-human actions, on-device privacy, lightweight deployment (no kernel modules or OS hooks), and enterprise readiness for SecOps teams to prevent agentic threats across apps, identities, and systems.

📋 Description

• Own the demand generation strategy and quarterly plan, setting pipeline and MQL/SQL targets in partnership with Sales and finance/RevOps. • Build and run multi-channel campaigns across paid search, paid social, display/retargeting, email nurture, webinars, and content syndication. • Design and execute account-based marketing (ABM) programs targeting named accounts, in close coordination with Sales and Field Marketing. • Own marketing automation and lifecycle strategy (lead scoring, nurture tracks, routing rules) in partnership with RevOps/marketing ops. • Manage the demand gen budget across channels, continuously reallocating spend based on cost-per-lead, cost-per-opportunity, and pipeline ROI. • Partner with Product Marketing to translate messaging and positioning into high-converting campaign assets, landing pages, and offers. • Build and own the demand gen reporting and dashboards (MQLs, SQLs, pipeline sourced/influenced, conversion rates, CAC) and present results to marketing and sales leadership. • Run experimentation and testing across channels and offers to continuously improve funnel conversion at every stage. • Manage relationships with paid media, ABM, and marketing automation vendors/agencies. • Build and lead a team of demand gen managers/specialists as the function scales.

🎯 Requirements

• 7+ years in demand generation or growth marketing, with at least 3 years in a leadership role owning a pipeline number. • Experience in B2B SaaS, ideally in cybersecurity, cloud infrastructure, or another technical/enterprise IT space. • Proven track record building and scaling multi-channel demand programs that reliably generate pipeline against target. • Deep fluency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM (Salesforce), including lead scoring, routing, and attribution setups. • Strong analytical skills — comfortable owning funnel metrics, building dashboards, and defending marketing ROI to Sales and finance. • Hands-on experience running paid media campaigns (Google, LinkedIn, and/or industry-specific ad platforms) and evaluating channel performance. • Experience running or partnering closely on ABM programs and account-based plays with Sales. • Excellent cross-functional collaboration skills, particularly with Sales, SDR, RevOps, and Product Marketing. • Based in the United States, able to work across U.S. time zones.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development