Senior B2B Marketing Specialist

Job not on LinkedIn

🕒 April 15

🌵 Arizona, California, +21 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🦞 Maine – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $140k - $175k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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BOLD

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🎯 Recruiter

👥 HR Tech

☁️ SaaS

Recruitment • HR Tech • SaaS

BOLD is a technology company that builds AI-powered career tools and platforms for job seekers, offering resume and cover letter builders, job search sites, networking platforms, and career productivity solutions. Its products and research leverage machine learning, UX research, and strong security practices to help individuals find jobs, improve career outcomes, and navigate career transitions globally.

📋 Description

• Design the overarching strategy for global campaigns, overseeing the vision for email, landing pages, and complex lead nurture journeys. • Crisp Judgement of Messaging, Tone, Value Propositions to drive the right engagement with potential and current customers. • Develop sophisticated, multi-touch engagement strategies that utilize storytelling to move prospects through the funnel with precision. • Utilize multi-touch attribution models to evaluate the effectiveness of creative assets and provide definitive insights into strategic impact on revenue. • Lead high-level segmentation strategies and audience mapping to ensure hyper-personalized messaging while maintaining global brand standards and communication integrity. • Act as a key consultant to Digital Marketing, Sales, and Operations, aligning creative capabilities with aggressive business growth objectives. • Set the standard for A/B testing frameworks and dynamic content strategies to continuously evolve our messaging and conversion metrics. • Translate complex performance data into high-level reports and BI dashboards that communicate campaign impact and market trends to leadership.

🎯 Requirements

• 5+ years of dedicated B2B marketing experience with a proven track record of launching successful, creative campaign strategy. • A proactive problem-solver who can translate complex market challenges into measurable business impact and compelling customer experiences. • Proficiency in HubSpot and Salesforce (or adjacent experience with Marketo or Pardot) to execute and track campaigns. • Advanced skills in data analysis and attribution to prove the ROI of creative initiatives. • Exceptional ability to influence stakeholders and lead cross-functional initiatives across a global organization. • Ability to thrive in fast-paced and ambiguous environments.

🏖️ Benefits

• Competitive salary • Bi-annual bonus • 401(k) plan with match • Equity in company • Flexible spending accounts (health, dependent care) • Internet and home office reimbursement • Medical, dental, and vision (optional plans for your family) • Life & long-term disability insurance (optional) • Mental health support and resources • Wellness reimbursement (gym, health apps, etc.) • Pet Insurance (optional) • Flexible PTO • Sick time policy • Observed holidays