Regional Sales Manager

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🕒 March 26

🏄 California – Remote

🏄 California – Remote

💵 $125k - $137.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

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Bonterra Organic Estates | Viña Concha y Toro USA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1968

👥 B2C

🤝 B2B

🌾 Agriculture

B2C • B2B • Agriculture

Bonterra Organic Estates | Viña Concha y Toro USA is a U. S. -based wine company and part of global winery Viña Concha y Toro. It markets and imports multi-origin wines — notably from Chile and Argentina — and operates Bonterra Organic Estates, a California winery that emphasizes certified organic viticulture and sustainability. As a Certified B Corporation, the company highlights social and environmental impact, offering a portfolio that ranges from everyday to premium wines while focusing on responsible farming and business practices.

📋 Description

• Lead day-to-day distributor partnership in Southern California from the field, setting clear goals, execution standards, and performance expectations. • Spend significant time in-market conducting distributor work-withs/ride-withs, coaching sales teams, and reinforcing execution priorities. • Align distributor teams around a small number of critical executional focuses that drive brand growth and plan delivery. • Build and maintain strong relationships with regional buyers, chain teams, and distributor chain leadership. • Ensure fast, accurate program compliance for promotions, ads/features, merchandising, and pricing in key accounts. • Personally engage in the general market, driving distribution, placements, features, menu/wine list wins (where applicable), and display execution. • Maintain a strong, current understanding of market dynamics, competitive activity, and opportunity pockets across Southern California. • Provide concise monthly and quarterly reporting with actionable insights. • Lead, coach, and develop three direct reports primarily through field time, setting clear expectations and modeling high standards. • Build a strong performance culture through regular ride-withs, in-field coaching, and clear feedback.

🎯 Requirements

• Bachelor’s Degree in Business/Marketing or related field plus a minimum five years progressive sales experience in wine and spirits, beverage alcohol (or relevant CPG) industry, or equivalent combination education/experience • Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise wine channels and trade • Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats • Proven field leadership mindset with the ability to drive execution through influence rather than authority • Strong knowledge of off-premise and chain execution levers (pricing, promotions, merchandising) and comfort leading account strategies. • Practical selling experience in food and beverage industry with meaningful distributor management exposure • Thorough knowledge and demonstration of wine principles, winegrowing/making process, food and wine pairing and related industry knowledge • Strong verbal and written communicator with strong public speaking and presentation skills • Excellent interpersonal skills with the highest level of integrity • Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel • Valid Driver’s License and the ability to be insured; willingness to spend significant time traveling in-market • Overnight travel approximately 10% of time; weekend and evening work as required • Travel throughout region required.

🏖️ Benefits

• First day Medical, Dental, Vision, Life & Disability • Tax Savings (401k with company match) • Short and Long-Term Disability • paid vacation • sick leave and company holidays • Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees. • Community engagement is encouraged with one day/shift off per year as Volunteer Time Off (VTO). • employee-focused health, wellness, training and safety-related programs • scholarship opportunities for dependents.