PPC Team Lead

Job not on LinkedIn

🔥 0 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Where this job comes from

Posted on BOOSTA's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of BOOSTA

BOOSTA

11 - 50 employees

Founded 2019

🎯 Recruiter

💼 Consulting

👥 HR Tech

Recruitment • Consulting • HR Tech

BOOSTA is a talent solutions and recruitment consultancy that partners with organisations to solve technical and operational hiring challenges. They offer embedded recruitment services, consultative talent audits, specialist sourcing (Talent Stream with access to over 900k candidates), employer branding, DEI strategy, recruitment process engineering, and leadership coaching and training. BOOSTA emphasizes custom-designed, scalable talent programs, uses AI to support data-driven hiring and candidate assessment, and has delivered hires at scale for clients (for example, helping Trainline hire 150+ people in under 15 months).

📋 Description

• Own Solvy’s PPC channel end-to-end, including strategy, campaign launch, optimization, and scaling • Manage and allocate paid budgets to achieve CAC, ROAS, and payback targets while growing revenue profitably • Model product economics and use LTV, CAC, funnel conversion, and retention data for bidding, targeting, and budget decisions • Set up and maintain tracking, conversions, and value-based optimization with analytics and development teams • Run continuous testing across ads, keywords, audiences, bidding strategies, and landing pages • Identify new growth opportunities through GEOs, campaign types, channels, and funnel improvements • Build reports and present results, insights, and plans to management • Monitor platform updates and market changes and convert them into competitive advantages

🎯 Requirements

• 4+ years hands-on in PPC / paid search, with full ownership of accounts and budgets • Google Ads proficiency required; Microsoft Ads is a plus • Proven track record of scaling paid acquisition profitably, with measurable spend, ROAS/ROI, CAC, and payback results • Strong grasp of product unit economics: LTV, CAC, payback period, conversion funnel, retention, and margin • Ability to build and defend a product economics model in a spreadsheet • Deep knowledge of tCPA/tROAS, value-based bidding, campaign structures, Performance Max, keyword research, and negative keyword management • Experience with GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, and value-based conversion setup • Advanced Google Sheets/Excel skills • Comfort working with BI dashboards and raw data • Systematic A/B testing of ads, landing pages, and bidding approaches • Experience with Google Ads Scripts, APIs, or rules • Experience with paid channels including Meta, TikTok, and Apple Search Ads • Experience with cross-channel budget allocation • Experience launching new GEOs and markets

🏖️ Benefits

• Internal and external lectures • Large corporate library • Compensation for external courses • English lessons and speaking clubs • Flexible remote work or office access in Kyiv, Lviv, or Warsaw • Flexible schedule • 28 working days of paid vacation per year • Up to 30 days of sick leave • All public holidays fully covered • Option to swap a working day with a day off and vice versa • Medical insurance • Mental Health program • Compensation for sessions with a psychologist • Ukrainian Victory Support program • Gifts for special occasions in life and career • Quarterly online or offline team buildings

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