B2B Marketing Strategist – Demand Generation, Project Management

🔥 15 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👷‍♀️ Project Manager

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bowe - B2B Growth

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📣 Marketing

💼 Consulting

🏢 Enterprise

Marketing • Consulting • Enterprise

<Bowe - B2B Growth> Bowe - B2B Growth is a Brazilian B2B demand-generation and account-based marketing (ABM) agency that combines strategy, technology and content to drive predictable revenue for business clients. The company offers ABM programs, inbound/outbound demand generation, RevOps and martech implementation (notably HubSpot, CRM integrations and analytics), sales enablement, training, and operates products/tools (WeDash, Harpoon) to optimize pipeline, shorten sales cycles and tie marketing investments to revenue. Bowe serves enterprise and mid-market B2B customers across sectors and holds multiple partner certifications (HubSpot, Google, Meta, RD Station).

📋 Description

• Develop strategic marketing plans based on clients’ business objectives and translate them into tactical and operational plans in collaboration with internal cross-functional teams. • Lead client meetings, understand challenges and priorities, present recommendations, and align expectations. • Guide the internal team, organize priorities, track deadlines and deliverables, review materials, ensure quality, and manage client approvals. • Monitor the full demand generation funnel, including leads, MQLs, SQLs, opportunities, sales, conversion rates, revenue, growth, ROI, ROAS, and other KPIs. • Turn data into analyses and recommendations. • Identify bottlenecks and opportunities in the funnel, formulate hypotheses, prioritize improvements, and track the impact of initiatives. • Lead strategies across Inbound Marketing, email marketing and automation, SEO and content, performance media, landing pages, CRO, demand generation and nurturing, and ABM.

🎯 Requirements

• Degree in Marketing, Business Administration, Communications, or a related field. • 5+ years of experience in B2B Demand Generation or Growth Marketing, with experience working with Enterprise companies. • Experience in strategic planning, project management, and leading cross-functional teams. • 360-degree marketing perspective, strong command of the full funnel, and analytical ability to turn data into decisions. • Hands-on, autonomous, dynamic, and highly accountable, taking ownership of projects and proactively seeking solutions to client challenges. • Advanced or fluent English for leading meetings with international clients. • Occasional availability for domestic travel and events. • Cooperative engagement model through a cooperative. • Knowledge of and/or experience with Account-Based Marketing (ABM) is a plus. • Postgraduate degree, MBA, or specialization in Marketing, Revenue, ABM, or a related field is a plus.

🏖️ Benefits

• Education allowance • Life insurance • Health insurance (DIT) • Wellhub • Paid annual leave • TotalPass • Remote work • Paid annual leave