Freelance PPC Strategist – EMEA, German-speaking

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Brafton Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Brafton Inc. is a leading content marketing company that combines creative expertise with advanced marketing data and technology. Founded in 2008, Brafton aims to simplify high-impact content marketing through its platform, strategy, and content creation services. With a global team that includes SEOs, social media specialists, designers, and consultants, Brafton delivers a wide range of content solutions, including blog posts, infographics, videos, and more, all designed to drive ROI for clients across various industries.

📋 Description

• Own end-to-end strategy, build and optimisation of Google Ads across EMEA, including Search, Performance Max and Display • Join regular calls, reporting sessions and written updates in German • Write, adapt and test native German ad copy while maintaining brand tone • Build campaign structures across multiple EMEA markets, languages, currencies and time zones • Brief and coordinate native French and Italian localisation support • Feed into landing-page and localisation decisions with the SEO team, including hreflang and localised-page considerations • Produce regional client reporting that integrates with the global PPC reporting framework • Share learnings with US and APAC strategists • Build the EMEA paid media strategy from first principles across targeting, account structure, bidding and messaging • Challenge or adapt global playbook tactics for local market norms, competitive dynamics and brand-risk tolerance • Communicate optimisation rationale clearly to clients and agency stakeholders • Collaborate asynchronously across time zones

🎯 Requirements

• Native or near-native German (C2), spoken and written, with confidence leading client calls and presenting performance in German • Fluent professional English for team collaboration • Proven hands-on Google Ads experience across Search, Performance Max and Display in a B2B lead-generation context • Genuine local keyword research capability for German-speaking markets • Strong analysis of German-language search-term and keyword data • Conversion tracking and measurement practice, including GA4, EU consent requirements and GDPR-compliant tracking setups • Comfortable using Google Ads Editor, GA4 and Looker Studio or equivalent reporting tools • Ability to build an EMEA paid-media strategy from first principles • Ability to challenge or adapt global playbook tactics and explain the reasoning clearly • Strong client-facing communication skills • Comfortable collaborating asynchronously across time zones with an English-speaking team • 4–5 years of paid-media experience, ideally agency-side, with international or multi-market campaign experience • Experience in a client-facing role • Track record with multinational or B2B clients targeting German-speaking or wider EMEA markets • Reliable overlap with UK business hours and some overlap with US Eastern time • Experience in B2B manufacturing, SEO-team collaboration, and paid channels beyond Google are nice to have, not required