Freelance PPC Strategist – German-speaking

🔥 16 hours ago

🇿🇦 South Africa – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 14%

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🗣️🇩🇪 German Required

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Logo of Brafton Inc.

Brafton Inc.

201 - 500 employees

Founded 2008

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Brafton Inc. is a leading content marketing company that combines creative expertise with advanced marketing data and technology. Founded in 2008, Brafton aims to simplify high-impact content marketing through its platform, strategy, and content creation services. With a global team that includes SEOs, social media specialists, designers, and consultants, Brafton delivers a wide range of content solutions, including blog posts, infographics, videos, and more, all designed to drive ROI for clients across various industries.

📋 Description

• Own end-to-end strategy, build and optimisation of Google Ads across EMEA, including Search, Performance Max and Display • Join regular calls, reporting sessions and provide written updates in German • Write, adapt and test German ad copy that reads natively • Build campaign structures across multiple EMEA markets, languages, currencies and time zones • Brief and coordinate with native French and Italian localisation support • Feed into landing page and localisation decisions with the SEO team, including hreflang and localised page considerations • Produce regional reporting for the client and global PPC reporting framework • Partner with US and APAC strategists to share learnings • Build and run the EMEA paid media strategy independently from first principles

🎯 Requirements

• Native or near-native German (C2), spoken and written, with confidence to lead client calls and present performance in German • Fluent professional English for collaboration with the team • Proven hands-on Google Ads experience across Search, Performance Max and Display in a B2B lead generation context • Genuine local keyword research capability for German-speaking markets • Strong analysis of German-language search term and keyword data • Sound conversion tracking and measurement practice, including GA4, EU consent requirements and GDPR-compliant tracking setups • Comfortable in Google Ads Editor, GA4 and Looker Studio or equivalent reporting tooling • 4-5 years in paid media, ideally agency-side, with experience managing international or multi-market campaigns • Experience in a client-facing role • Track record with multinational or B2B clients where German-speaking or wider EMEA markets were a core target region • Reliable overlap with UK business hours and some overlap with US Eastern time for internal calls

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