Senior Media Analyst – Retail Media

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🕒 June 26

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Cadastra

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

🛍️ eCommerce

☁️ SaaS

eCommerce • Marketing • SaaS

Cadastra is a leading digital performance and marketing solutions company in Latin America. They specialize in integrated strategies that combine marketing, technology, and data to help businesses grow exponentially. With over 25 years of experience, Cadastra empowers brands through services such as conversion optimization, media services, CRM and customer experience solutions, data analytics, and cloud services, catering to both B2C and B2B sectors.

📋 Description

• Plan, implement, and optimize Retail Media campaigns; • Monitor, analyze, and report campaign performance to the client; • Lead planning deliverables, routine analyses, results presentations, and operational requests from the Media team; • Ensure quality deliverables and strong results in campaign operations; • Explore channels and formats that bring innovation to Retail Media across project campaigns; • Support Assistants in their development.

🎯 Requirements

• Experience in Retail Media in the following areas: • Campaign planning, channels, placements, and ad formats aimed at both awareness (brand visibility) and conversion (ROAS and revenue); • Campaign creation, audience structuring, segmentations, media formats, and daily optimization of results; • Ability to work with data analysis, calculate metrics, and create charts; • Ability to build media reports/trackers in Google Sheets and Looker Studio; • Ability to extract and analyze data using Supermetrics; • Familiarity with the results analysis process, providing justifications and action plans to scale performance; • Identify opportunities for improvements in results and processes; • Knowledge of new channels and formats to recommend strategies aligned with the client’s objectives; • Experience presenting results in meetings such as dailies and plannings; • Knowledge of other Digital Media channels is a plus; • Availability to work in a hybrid model in São Paulo (city).

🏖️ Benefits

• Meal and grocery allowance loaded to a FLASH card • Remote work allowance on a FLASH card • Health insurance according to your location • Dental insurance according to your location • Birthday day off + credit deposited to the FLASH card • Extended maternity and paternity leave • Profit-sharing (PLR) • Life insurance • Childcare assistance • Referral bonus • Transportation voucher • Clude | Health platform • Total Pass • Partnership with FECAP — 10% to 20% discounts on undergraduate, postgraduate, MBA and master’s programs