Area Sales Manager – On-trade

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Campari Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1860

👥 B2C

🛒 Retail

B2C • Retail • Food & Beverage

Campari Group is a prominent global beverage company known for its extensive portfolio of more than 50 premium and super premium brands, including famous names like Campari, Aperol, and Wild Turkey. The group emphasizes sustainability and responsible alcohol serving through initiatives like the Bartender Hero program, while actively participating in cultural events such as the Academy Awards. With a strong commitment to environmental conservation and a focus on delivering memorable experiences, Campari Group is a significant player in the spirits industry.

📋 Description

• Develop sales (volume, revenue, distribution) of Campari France portfolio brands with HoReCa clients, wine merchants, distributors and cash & carry outlets, while complying with procedures and the commercial policy of the Prescriber channel. • Build and maintain a sustainable portfolio of HoReCa and independent wine merchant customers through targeted action plans and promotional programs. • Develop local business with distributors and cash & carry outlets, in compliance with national agreements negotiated by the National Accounts/Clients Directorate. • Ensure implementation of the Resale Action Plan (Plan d'Actions Revente, PAR) and guarantee the proper use and optimization of resources and investments made at customers' premises. • Conduct regular, structured customer visits and report activities via entries in the Phoenix CRM. Responsible for updating customer database information, ensuring all assigned customers are accurately recorded and maintained. • Ensure brand visibility through generic point-of-sale materials (POS) or specific tools (e.g., displays, showcases).

🎯 Requirements

• Experience in the beverage sector and with the Prescriber/on-trade channel (HoReCa). • Curiosity and empathy • Product knowledge • Sales methods and techniques • Ability to work autonomously while respecting an established framework • Rigor

🏖️ Benefits

• Health insurance • Retirement plan • Paid time off • Opportunities for professional development