GEO Analyst

🕒 April 22

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Cheil Brasil

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1973

📱 Media

🤝 B2B

Media • B2B

Cheil Brasil is the Brazilian branch of Cheil, a creative marketing and communications agency that blends creativity, data and technology to build connected, 360° brand experiences. The agency focuses on growth for challenger brands and produces integrated campaigns and innovative user experiences across digital and traditional channels, partnering with major clients (e. g. , Samsung) to deliver product and brand activation work. Based in São Paulo, Cheil Brasil offers end-to-end services from campaign strategy to tech-enabled experiential solutions.

📋 Description

• Develop and execute GEO (Generative Engine Optimization) strategies to increase Samsung and product presence and citation across AI-based search engines in Latin America (ChatGPT, Gemini, Perplexity, Copilot, Claude), acting as the primary internal reference on the topic. • Produce, review and optimize content in Portuguese, Spanish and English for subsidiary websites (SEDA, SEM, SECH, SEPR, SAMCOL and SEASA), ensuring text is interpreted and cited favorably by Large Language Models (LLMs). • Structure and enrich page data with Schema.org markup, knowledge graphs and semantic entities to improve comprehension by generative models. • Conduct keyword and frequent-prompt research on AI platforms to identify organic and generative visibility opportunities by subsidiary and product vertical. • Operate and interpret the internal GEO performance monitoring system, continuously tracking Visibility (presence and frequency of brand citation in LLM responses) and Sentiment (tone, accuracy and favorability with which AI platforms describe Samsung and its products). • Diagnose variations in Visibility and Sentiment metrics, identify root causes—whether in published content, data structure, entity authority or competitive context—and translate diagnoses into clear action directions for the team. • Monitor GEO KPIs (citations in AI Overviews, share of voice in generated responses, brand mentions in LLMs) and traditional SEO KPIs (organic ranking, clicks, impressions) using Google Search Console, SEMrush, Ahrefs, Adobe Analytics and the proprietary GEO tracking system. • Perform technical GEO audits on subsidiary sites, identify optimization gaps and propose prioritized action plans. • Prepare periodic performance reports with a special focus on Visibility and Sentiment in LLMs, presenting analytical readings, diagnoses and prioritized next steps for internal stakeholders and Samsung partners.

🎯 Requirements

• Strong technical SEO knowledge: URL architecture, Core Web Vitals, indexing, crawlability, mobile-first and canonicalization. • Proficiency with SEO tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console and Adobe Analytics. • Applied knowledge of GEO: optimization for AI Overviews (Google SGE), Bing Copilot, ChatGPT Search and Perplexity, including citation and visibility strategies for generative answers. • Experience with structured data markup (Schema.org), Knowledge Graphs and entity optimization. • Ability to produce and optimize content in Portuguese, Spanish and English, focusing on clarity, authority and citability by LLMs. • Basic HTML/CSS knowledge and familiarity with CMS platforms to implement on-page optimizations independently. • Analytical skills to interpret data from multiple sources and translate insights into actionable recommendations. • Desired: familiarity with prompt engineering, vector embeddings and basic understanding of how LLMs work.

🏖️ Benefits

• Health and Dental plan. • MetLife life insurance. • Meal or Grocery Allowance (Pluxee). • Wellhub. • Maternity/Paternity kit. • On-site company psychologist. • Discounts on universities, language schools and partnership with Sesc. • Performance evaluations. • Birthday day off. • Discounts on Samsung products.