Senior Data Analyst, Google Analytics/Martech

🔥 3 minutes ago

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CI&T

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1995

🤖 Artificial Intelligence

☁️ SaaS

💰 $5.5M Venture Round on 2014-04

Artificial Intelligence • Cloud Services • SaaS

CI&T is a global tech transformation specialist focusing on helping organizations navigate their technology journey. With services spanning from application modernization and cloud solutions to AI-driven data analytics and customer experience, CI&T empowers businesses to accelerate their growth and maximize operational efficiency. The company emphasizes digital product design, strategy consulting, and immersive experiences, ensuring a robust support system for enterprises in various industries.

📋 Description

• Digital tagging and instrumentation: Map, implement, validate, and certify the tagging plan across digital channels (web and app), ensuring accurate collection of user events and interactions • Advanced Analytics configurations: Execute advanced measurement configurations, including User ID tracking, cross-domain tracking, and collection of custom events • Data quality monitoring: Continuously monitor the quality and integrity of collected data, identifying and correcting anomalies and tagging gaps • Interface with Engineering: Collaborate with the data engineering team on the construction and review of views and data layers (bronze, silver, gold), acting as the technical reference for Analytics data • Documentation: Maintain the tagging plan documentation up to date, ensuring traceability of implementations and technical decisions • Paid media support: Support the monitoring of media pixels and the validation of campaign data, contributing to the accuracy of media performance metrics (e.g., attribution, conversions) • Dashboards and analysis: Build and maintain analytical dashboards focused on tagging data and digital performance, supporting business stakeholders’ decision-making • Experimentation and monitoring tools management: Operate and configure optimization and testing tools according to the client’s current stack

🎯 Requirements

• Solid experience with Google Analytics (GA4), including advanced configurations (User ID, cross-domain tracking, custom events) • Experience with Google Tag Manager or equivalent for implementing tagging in web and mobile environments • Knowledge of BigQuery for querying and validating collected analytics data • Experience with mobile attribution and campaign monitoring tools (AppsFlyer or similar) • Ability to collaborate technically with data engineering teams, understanding analytical layer structures (raw, silver, gold) • Analytical profile with strong documentation skills and ability to communicate technical information to business stakeholders • Preferred qualifications: • Experience with A/B testing and conversion optimization tools (VWO or similar) • Experience in financial services, insurance, or other regulated industries • Experience monitoring paid media pixels (Meta Ads, Google Ads, TikTok Ads) • Knowledge of SQL for exploratory analyses in cloud analytics environments • Google Analytics certification or similar

🏖️ Benefits

• Health and dental insurance • Meal and food allowances • Childcare assistance • Extended parental leave • Partnerships with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass • Profit sharing (PLR) • Life insurance • Continuous learning platform (CI&T University) • Employee discount club • Free online platform dedicated to physical and mental health and well-being • Pregnancy and responsible parenthood course • Partnerships with online course platforms • Language learning platform • And many more