Senior Digital Marketing Manager – Paid Search

Job not on LinkedIn

🕒 May 2

🏄 California – Remote

🏄 California – Remote

💵 $90k - $110k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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ClosedLoop

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🤖 Artificial Intelligence

☁️ SaaS

Healthcare Insurance • Artificial Intelligence • SaaS

ClosedLoop is a leading healthcare technology company that specializes in utilizing artificial intelligence and machine learning to improve health outcomes and reduce costs in the industry. Their platform offers predictive analytics for healthcare providers, payers, and pharmaceutical companies, enabling targeted interventions based on individual patient risk. ClosedLoop's solutions are designed to make healthcare more proactive and efficient by using a data-driven approach to predict adverse health events before they occur.

📋 Description

• Manage the Paid Search program for 1-2 complex clients as a highly integrated member of a client team. • Develop a deep understanding of your assigned clients’ businesses and what matters most to them. • Build, launch, and meticulously optimize your clients’ digital advertising accounts. • Proactively monitor account performance, identify opportunities for optimization and growth, and implement changes. • Analyze account data, compile reports, and produce data visualizations. • Forecast budgets and outcomes. • Identify advanced advertising strategies that will keep your clients ahead of the competition and sell those strategies to your clients. • Be accountable for client budgeting, pacing, and accuracy. • Manage budget allocation and pacing across channels and initiatives to ensure we meet budget and performance expectations. • Participate in client meetings and provide communications for your assigned ad channels. • Manage client expectations via clear, concise, strategic communications. • Research and keep abreast of trends in digital advertising. • Mentor ad coordinators as needed. • Be a well-integrated member of the team. • Participate in team meetings, be active on Slack, etc. • Participate in (or lead) audits of ad accounts for client prospects and complete peer reviews of current client accounts. • Ensure that the procedures in Closed Loop’s Information Security Policy are personally followed and that all company and client data personally accessed is properly secured.

🎯 Requirements

• 7 or more years of experience designing and managing paid advertising campaigns to specific ROI goals. • B2B experience and/or agency experience is a big plus. • Hands-on experience with multiple advertising platforms (Google Ads, Microsoft Ads are essential, Meta, LinkedIn, and others a plus). • Experience managing ALL facets of digital advertising campaigns. • Experience making effective pitches/presentations to key decision makers. • Experience leading meetings and proactively managing client/stakeholder relationships. • Experience with data analysis, visualization and presentation. • Experience using analytics tools (Google Analytics, Adobe Analytics, etc.). • Strong project management and communication skills. • Ability to quickly learn new software applications.

🏖️ Benefits

• Competitive salary. • Flexible time-off policy. • Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA). • Remotely work for a company that was built for remote work. • Work with top-tier clients. • Great colleagues who value teamwork, skill, and ability more than fancy rhetoric.