Marketing Performance Analyst

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🕒 6 days ago

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Velera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📣 Marketing

💳 Fintech

Consulting • Marketing • Fintech

Velera is a company that provides a wide range of solutions for financial institutions, focusing on payment and banking technology. The company offers services in digital card issuance, digital wallets, and provides a co-op pay network and ATM terminal driving. Velera integrates sophisticated scoring and decision-making tools for fraud prevention and identity authentication. It also offers strategic consulting services for growth and marketing. Velera positions itself as a partner in digital banking and financial technology innovation.

📋 Description

• Assist with the implementation of the analytics strategy impacting all marketing functional areas. • Manage analytics and reporting platforms. • Perform quantitative and qualitative data analysis to develop key insights and recommendations to support demand generation, messaging and content strategy across the buyers' journey. • Leverage trends, research, best practices, first- and third-party data to conceptualize, validate and test new ideas for continuous improvement. • Work with key stakeholders to define and monitor key performance indicators. • Partner across the organization to deliver on Velera business objectives. • Track, digest and formulate recommendations for the different KPIs defined in collaboration with the leadership team. • Work with internal stakeholders to establish KPIs and related metrics for strategies, new content, launches and enhancements. • Collaborate with cross functional teams to identify new opportunities to serve business needs through analysis and reporting. • Support business initiatives by identifying key trends that can drive growth for the business. • Analyze metrics and user behavior to define trends and opportunities for improvement. • Optimize campaigns and drive growth against corporate goals using performance metrics and insights. • Develop frameworks to support campaign tagging across marketing channels and conversion optimization strategies. • Manage analytics platforms and partner with Web, CRM, Events, Communications and Sales teams. • Help deepen understanding of client engagement across all digital channels throughout the buying journey. • Maintain and track KPI performance and ensure that data and reports are updated and shared as appropriate. • Create and maintain dashboards and reports for internal stakeholders that track and interpret key metrics. • Produce and present executive reports that provide recommendations to drive decision-making. • Develop and automate regular reports for internal stakeholders and leadership on a routine basis.

🎯 Requirements

• Bachelor’s degree (B.A. or B.S.) in Marketing, or related field preferred. • Minimum five years of experience with marketing analytics including web, social media, and campaign performance; marketing communications or a closely related field. • Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI. • Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis is preferred • Strong knowledge of SQL for data extraction and manipulation is a plus.

🏖️ Benefits

• Competitive wages • Medical with telemedicine • Dental and Vision • Basic and Optional Life Insurance • Paid Time Off (PTO) • Maternity, Parental, Family Care Community Volunteer Time Off • 12 Paid Holidays • Company Paid Disability Insurance • 401k (with employer match) • Health Savings Accounts (HSA) with company provided contributions • Flexible Spending Accounts (FSA) • Supplemental Insurance • Mental Health and Well-being: Employee Assistance Program (EAP) • Tuition Reimbursement • Wellness program