Senior Manager, Market Development

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The Coca-Cola Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1886

👥 B2C

B2C • Beverage • Sustainability

The Coca-Cola Company is a global beverage corporation with a rich history of over 136 years in refreshing the world. Known for its flagship product, Coca-Cola, the company has developed a diverse portfolio of over 200 brands, including sparkling beverages, hydration options, coffee and tea, juices and dairy, and alcohol-ready-to-drink beverages. Committed to sustainability, The Coca-Cola Company actively engages in initiatives like water stewardship, sustainable agriculture, and reducing sugar in its products. Operating in more than 200 countries, the company strives to make a positive social impact through diversity, equity, and inclusion efforts and partnerships. The Coca-Cola Foundation supports various community initiatives worldwide. The company offers numerous career opportunities globally, emphasizing an inclusive and accessible workplace.

📋 Description

• Ensures business results and alignment with Bottler. • Oversees operations with Bottling partner supervising all Operations related issues across the franchise. • Jointly with Franchise Director, leads the growth agenda of the Bajío operations aligned with central strategies. • Manages strategic, operational and commercial projects involving the bottler. • Responsible for achieving business growth by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System. • Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making. • Manages the day to day operations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume). • Leads communication flow between Bajío and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions. • In partnership with Bajío lead the execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs Develops processes and systems to increase sales effectiveness and maximize resource allocation. identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes. Wire with other regions and operations peers to ensure best practice sharing and alignment.

🎯 Requirements

• 3 -5 years within the KO System or within the Industry. • Desired Marketing Experience • Must Have: Commercial experience and/or Commercial Strategy Experience • Recommended Bottler Marketing and Understanding of retail (Modern, Traditional and On Premise channel).

🏖️ Benefits

• Global Exposure : Collaborate with world-class leaders and gain access to global best practices and emerging technologies. • Iconic Brands : Work with one of the most recognized brands in the world and play a key role in shaping its future. • Learning & Development : Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.