Marketing and Growth Manager

Job not on LinkedIn

🔥 1 hour ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cogna Educação

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1966

📚 Education

👥 B2C

🛍️ eCommerce

Education • B2C • eCommerce

Cogna Educação is the largest and most comprehensive education company in Brazil, dedicated to creating innovative solutions for lifelong learning. With over 24 million students served, Cogna offers a diverse portfolio that includes early childhood education, language courses, vocational training, and higher education. The company emphasizes efficiency and innovation, aiming to revolutionize quality education for all, while also addressing the needs of individuals, businesses, and governments.

📋 Description

• Own the new undergraduate student acquisition results for the Universal, Singularidades, and Medicine brands • Be accountable for acquisition by cycle, cost per inquiry (CPI), funnel conversion, and business budget • Build and maintain the forecast, identify gaps versus targets, and develop action plans • Lead the acquisition cycle, including planning, launch, acceleration, and close • Prioritize and sequence technical capability workstreams, remove blockers, and maintain squad rituals • Coordinate commercial teams, enrollment operations, learning centers and campuses, marketing, and partner functions • Work with CVM on cross-sell and upsell opportunities for students and alumni • Present results at the weekly Revenue Forum and executive business reviews • Manage the squad’s internal portfolio, balancing investment between scale and premium businesses • Lead and develop a generalist team of 3 to 5 people • Work with design, copywriting, CRO, media, and CRM specialists, providing context, prioritization, and feedback • Decide budget allocation across growth levers based on marginal return

🎯 Requirements

• Senior experience owning business results, ideally in cyclical businesses, long-funnel environments, or high-volume B2C businesses • Generalist business profile • Experience in the education sector is a plus, but not required • Proven track record of mobilizing cross-functional teams and unblocking decisions across departments • Strong analytical skills and fluency in interpreting funnel, media, and financial data • Ability to measure and substantiate results • Strong command of investment trade-offs, next-best-dollar allocation, marginal return, and the financial return of the overall mix • Strategic knowledge of digital marketing, media, CRM, and analytics platforms • Fluency in positioning, value propositions, pricing, elasticity, full-funnel strategy, CRM, automation, CRO, customer journeys, content, creative, brand, experimentation, and incrementality measurement • Use of AI as a lever for analysis and productivity • Exemplary organization, operating cadence, follow-through, and status visibility • Comfortable working with stakeholders at all organizational levels, from analysts to VPs and executive directors • Resilience to maintain positions under pressure in executive forums

🏖️ Benefits

• Profit-sharing • Meal or food allowance on a flexible benefits card • Medical insurance, including dependent coverage and co-payments • Dental insurance • Undergraduate and graduate scholarships for the employee and dependents • Birthday day off • SESC partnership • Univers pharmacy partnership • Corporate university with free learning paths and courses • Wellhub (Gympass) • Ninho Program for families expecting a new baby • Valoriza – Internal Recruitment Program