Growth Marketing Specialist

Job not on LinkedIn

🔥 13 hours ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bernoulli Educação

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

📚 Education

👥 B2C

☁️ SaaS

Education • B2C • SaaS

Bernoulli Educação is one of the most respected educational groups in Brazil, with 25 years of experience in the field. It operates its own schools and offers various preparatory courses for pre-university exams across strategic cities in the country. Additionally, Bernoulli Educação provides educational solutions nationwide through its educational systems, serving students from early childhood through pre-university preparation, integrating technology into its educational practices.

📋 Description

• Align with business unit stakeholders on growth results, priorities, and expectations, keeping all parties informed of progress • Monitor and update the business unit’s performance indicators (KPIs), ensuring the accuracy and integrity of reported data • Manage the business unit’s performance marketing channels (Meta Ads, Google Ads, and other paid media platforms), monitoring spend and results • Manage the business unit’s CRM (RD Station or an equivalent tool), ensuring the proper functioning of engagement and conversion journeys • Manage the business unit’s social media channels, ensuring content, calendar, and performance consistency • Ensure the conversion strategy for the business unit’s sales funnel, from initial contact through enrollment • Prepare and manage the business unit’s media and growth budget, monitoring execution against plan • Monitor achievement of the business unit’s sales and demand-generation targets • Analyze the root causes of deviations in the business unit’s results and propose corrective action plans • Ensure end-to-end execution of the action plans defined for the business unit

🎯 Requirements

• Knowledge of performance marketing channel management (Meta Ads, Google Ads, and paid media in general) • Knowledge of CRM and marketing automation (RD Station or an equivalent tool) • Knowledge of social media management and content planning for social networks • Knowledge of conversion funnels and demand generation (acquisition, nurturing, and conversion) • Knowledge of marketing and growth metrics (e.g., CAC, ROAS, conversion rate, average order value) • Knowledge of BI tools and dashboards for monitoring metrics • Knowledge of preparing and managing marketing budgets • Knowledge of root-cause analysis methodologies and action-plan development • Knowledge of the sales funnel for schools and/or education systems • Knowledge of facilitating alignment meetings with stakeholders from different areas

🏖️ Benefits

• Health insurance • Dental insurance • Life insurance • Meal and food allowance on the same card • Breakfast or afternoon snack at physical locations • Transportation allowance • TotalPass and Wellhub (access to gyms and wellness services) • Birthday day off • Corporate University • Support program for pregnant employees • Psychological, legal, financial, and social support program • Wedding gift • Duo Gourmet • Bernoulli Benefits Club: access to a partner network offering discounts on undergraduate and graduate programs, electricity bills, language courses, and much more for you and your family • Mothers working under a hybrid arrangement may work fully remotely from the sixth month of pregnancy until the child turns one • Fathers working under a hybrid arrangement may work fully remotely from the child’s birth until the child turns six months old