Marketing Manager – Growth, Organic Acquisition

🔥 3 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

infoinfo

🗣️🇧🇷🇵🇹 Portuguese Required

🗣️🇪🇸 Spanish Required

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Logo of Globalfy

Globalfy

51 - 200 employees

Founded 2015

💼 Consulting

📦 Logistics

☁️ SaaS

💰 $100k Grant - Globalfy on 2022-07

Consulting • Logistics • SaaS

Globalfy is a private consulting and technology company that helps non-resident entrepreneurs form and manage U. S. companies through a single online platform. It provides end-to-end services including LLC/C corp formation, registered agent, U. S. business address and virtual mail, bank account setup via partners, bookkeeping, tax filings, and ongoing compliance reminders, with multilingual human support tailored for global founders. The company emphasizes remote, fast formation and ongoing operational support through a dashboard that centralizes documents, compliance calendars, and banking integrations.

📋 Description

• Lead Globalfy's marketing function, reporting directly to the CEO • Own marketing strategy, hands-on delivery, and results • Build a diversified acquisition base centered on organic and AI-driven discovery • Own organic discovery, answer-engine visibility, entity authority, structured data, source presence, and measurement • Run multilingual AI-assisted content production across PT-BR, PT-PT, neutral Spanish, and EN-US with human editorial quality control • Manage paid acquisition across Google Ads, Meta, LinkedIn, and YouTube, optimizing efficiency by market and language • Manage lead nurturing, reactivation, and lifecycle communication in HubSpot with CX coordination • Ensure brand and positioning consistency across four language variants and three regions • Structure, scale, and measure founder-led content, including the CEO's LinkedIn presence • Manage external partners and vendors, including selection and performance accountability • Coordinate events, field presence, PR, media relations, design, video production, and technical work • Establish written interface agreements with Sales, Partnerships, CX, and Finance • Own the compliance review gate for public tax, legal, and regulatory content • Ensure acquisition practices comply with GDPR and LGPD, including lawful audience sourcing, consent, and WhatsApp opt-in requirements • Deliver a first-90-day audit, instrumentation baseline, interface agreements, and 12-month channel diversification plan • Improve non-paid acquisition share, maintain or improve CAC, establish LLM citation presence, and operate content at agreed cadence

🎯 Requirements

• 5 to 7 years in marketing • At least 2 years owning a function or a P&L-relevant channel end to end • Demonstrated results in organic acquisition and content-led growth, with a portfolio • Hands-on experience with HubSpot, Google Ads, Google Analytics, Meta Ads, Search Console, and an email or lifecycle platform • Experience running acquisition in more than one language and more than one country, with evidence of adaptation rather than translation • Experience building or restructuring an AI-assisted content operation with human editorial control • Ability to write clearly in at least two of the company's languages • Analytical mindset and comfort evaluating channel performance • Ability to operate autonomously and make decisions without constant escalation • Comfort working in a multicultural team across Brazil, Portugal, Spain, and the United States • Knowledge of answer-engine optimization, LLM visibility, or entity authority work is a plus • Measurement literacy beyond last-click attribution is a plus • Experience in B2B or B2C services with a considered purchase and sales-assisted motion is a plus • Familiarity with cross-border, fintech, professional services, or regulated categories is a plus

🏖️ Benefits

• Opportunities to learn, grow, and thrive • Inclusive and dynamic work environment • Thoughtful benefits package supporting well-being and professional development • Global team environment with colleagues from eight different countries

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