Demand Generation Lead, Revenue Operations

🕒 April 28

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Cognota

WebsiteLinkedInAll Job Openings

11 - 50 employees

Cognota is the first and only LearnOps® platform for corporate Learning and Development teams.

📋 Description

• DEMAND GENERATION Own pipeline contribution as a primary KPI — build, manage, and optimize the demand generation engine across paid, outbound, and partner channels with a clear eye on MQL-to-SAL conversion, pipeline coverage, and closed-won attribution. • Design and run multi-channel campaigns with measurable pipeline targets attached from day one — with reporting built in from the start so performance is always visible. • Proactively identify underperforming channels and make a compelling, data-backed case for reallocation — bringing evidence and a clear point of view to every recommendation. • Participate in a monthly marketing-spend-to-pipeline-output review: a decision meeting , not a reporting meeting — so reallocation calls get made while they still matter. • MARKETING OPERATIONS Own the Salesforce and HubSpot stack: data integrity, lifecycle stages, lead routing, attribution models, campaign tracking, and automation workflows. • Build and maintain revenue dashboards and pipeline forecasting models that give leadership real-time visibility into funnel health — from first touch to closed-won. • Translate complex performance data into clear, visual narratives for executive and cross-functional audiences — making the story behind the numbers immediately accessible to any stakeholder. • Identify and close infrastructure and data-hygiene gaps — channel access, tool categorization, renewal visibility — with a bias toward resolution over workarounds. • Document key processes and workflows so that operational knowledge is shared across the team and doesn’t live in a single head. • SALES COLLABORATION Work directly and consistently with SDRs and AEs — participate in pipeline reviews, align on lead quality definitions, and co-own the handoff process between marketing and sales. • Be the marketing voice in revenue meetings: present pipeline contribution data, surface funnel gaps early, and arrive with solutions when pipeline coverage needs attention. • Partner with sales leadership to create feedback loops that continuously improve lead quality, ICP targeting, and conversion at every stage. • STRATEGY & CROSS-FUNCTIONAL INFLUENCE Challenge assumptions and propose new go-to-market approaches when the current playbook needs evolving — with the evidence to back the pitch and the credibility to move stakeholders. • Evaluate, onboard, and integrate new tools into the marketing and revenue tech stack to unlock efficiency or signal intelligence that opens new opportunities. Collaborate effectively with external resources and agency partners — knowing when to leverage them and how to hold them to a clear output standard.

🎯 Requirements

• 4–7 years of experience in demand generation, marketing operations, or revenue operations at a B2B company — ideally SaaS or tech-forward. • Experience in the learning and development industry is a strong plus; understanding the buyer, the market, and the language of L&D gives you a meaningful head start. • A demonstrable track record of pipeline contribution — you can point to specific programs, campaigns, or systems you built and explain exactly what they moved in terms of qualified pipeline. • You think in funnels. You can walk from a top-of-funnel impression to a closed deal and identify every friction point and conversion rate in between. • You make data-backed bets, track them with discipline, and adjust quickly when results diverge from the hypothesis. • You’ve worked directly alongside sales teams — in pipeline reviews, on handoff processes, and in conversations where AEs and SDRs give honest feedback on lead quality. • You can build a compelling, visual dashboard that makes a CFO or VP of Sales say “I actually understand what’s happening now.” • You understand the difference between leading and lagging indicators, and you track both with equal rigor. • You document what you build. Processes, playbooks, and system configurations are assets — and you treat them that way.

🏖️ Benefits

• Competitive compensation: CAD $120,000 - $140,000*, aligned with experience • Opportunity to build scalable accounting foundations in a growing SaaS company • Close collaboration with a seasoned GTM and leadership team • Competitive pay. • Medical, dental, vision and extended health coverage from day one. • Unlimited PTO “You Days” when the whole company gets the day off to recharge and focus on themselves. • Paid time off on your birthday to celebrate and enjoy a day just for you. • Professional development opportunities through access to internal mentors and a huge library of learning and development content. • A flexible, remote-first way of working