Senior Product Marketing Manager

🕒 May 1

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Colibri Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🤝 B2B

💸 Finance

Education • B2B • Finance

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

📋 Description

• Own product-level revenue performance across the eCommerce funnel. • Lead end-to-end GTM strategy for new products and market expansions. • Define and evolve product positioning and packaging strategies. • Own the on-site product experience including merchandising and purchase flows. • Leverage data and customer feedback to identify growth opportunities. • Serve as the connective tissue across Product, Engineering, and Sales. • Partner with Sales and Marketing to ensure high-impact messaging. • Establish clear KPIs and reporting frameworks across traffic and conversion.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 5-7 years of experience in product marketing, brand management, and eCommerce. • Strong understanding of eCommerce platforms, digital marketing strategies. • Experience optimizing product visibility, sales performance, and customer experience with Shopify. • Excellent communication, storytelling, and presentation skills. • Ability to collaborate with cross-functional teams. • Proficiency in eCommerce tools, digital marketing automation platforms, CRM software, and data analysis.

🏖️ Benefits

• Colibri Group welcomes applicants from all backgrounds. • We are committed to building a diverse and inclusive workplace.