Product Marketing Manager

🕒 March 6

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ControlUp

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

ControlUp is a global technology company specializing in digital employee experience (DEX) platforms. It provides IT teams with real-time visibility, actionable insights, and automated remediation tools to enhance the digital workplace. ControlUp's solutions cover end-to-end visibility, monitoring for VDI & DaaS, patch management, and risk mitigation across various desktop environments and applications, aiming to optimize IT operations and improve user experience.

📋 Description

• Develop and iterate product positioning and messaging that differentiates ControlUp DEX solutions in the market. • Be responsible for planning and executing product launches aligned with a tiered launch strategy. • Content Creation – use your domain knowledge, technical expertise, top-tier writing skills, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for ControlUp. • Attend, contribute and present at ControlUp field marketing events – including working on messaging, themes, creating and delivering booth demos, presentations and briefing sales teams on how to effectively follow up on leads generated at events. • Sales enablement – create and maintain content to educate the field on product capabilities that support the product use case. • Market and competitive intelligence – understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges. • Cross-team collaboration – This role will work with engineering, product, and the sales teams to deliver slide decks, tutorials, eBooks, demos, videos, and other collateral that align with our go-to-market initiatives. • Content evangelism – this role will contribute to educating sales and SE teams on the availability and usability of the content. It is especially important to keep content up-to-date and consistently discoverable.

🎯 Requirements

• 5+ years of B2B software product or technical marketing experience with at least 2 years of experience related to End-User Computing (such as Citrix, VMware Horizon and Microsoft AVD) or Unified Endpoint Management (UEM), desktop solutions. • A thorough understanding of relevant technologies and curiosity and passion to always learn more about how things work. • Strong project management skills and the ability to build end-to-end plans and manage execution across cross-functional teams. • You have excellent written and oral communication/presentation skills including the ability to create and deliver effective presentations. • Product marketing writing experience, especially in creating content such as sales enablement, blogs, emails, web copy. • The ability to drive technical content-related projects to completion independently and in a timely matter. • Excellent inter-personal skills and successfully build relationships with geographically dispersed colleagues and teams. • Bachelor’s in Computer Science, Engineering or a related technical field OR equivalent work experience. • Having some experience with video editing and graphics design is a plus. • You recognize yourself in ControlUp’s values: Good vibes, In it together, Open minded, Own it and Always approachable.

🏖️ Benefits

• Global, Not Isolated: You’ll work with a diverse team spanning the US, EMEA, and Israel. We’re known for our vibrant social culture, and once a year, the entire global company comes together for a major offsite to reconnect in person. • Meaningful Impact: Make a real impact from day one, working with cutting-edge technology in a fast-paced, global environment. • Collaborative & Growth-Driven: Join a collaborative, empowering culture where learning and professional growth are encouraged.