Performance and Growth Marketing Manager

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🕒 June 4

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Cosmos Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

₿ Crypto

🌐 Web 3

Crypto • Web 3

Cosmos Labs is a developer-focused infrastructure company that builds the leading Layer 1 blockchain stack and stewardship for the Cosmos ecosystem. It develops core blockchain components and tooling — including CometBFT (a BFT consensus engine), Cosmos SDK (a framework for application-specific blockchains), Cosmos EVM (Ethereum-compatible VM), and Inter-Blockchain Communication (IBC) technologies such as IBC Eureka and Skip:Go — to enable secure, high-throughput chains, smart contracts, and cross-chain connectivity. Cosmos Labs primarily serves blockchain builders, developers, and ecosystems by providing battle-tested infrastructure and interoperability solutions.

📋 Description

• Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting. • Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms, including keyword-level optimization. • Run paid social campaigns on X, LinkedIn, and other relevant platforms that use niche audience targeting to find buyers who are difficult to reach on social platforms. • Handle the end-to-end ad creative development process to produce, launch, and iterate on ads and landing pages, including writing and testing copy, working with design on creative, and launching new campaigns. • Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts with clear measures of incrementality and SQL targets. • Own the development of the conversion funnel, including landing pages and key site flows, and manage A/B testing processes. • Recommend, set up, and maintain the marketing infrastructure that drives conversion and ABM, consistently improving targeting, measurement, and results across the funnel. • Drive SQLs: Generate a consistent flow of SQLs to the sales team that increases over time.

🎯 Requirements

• 5 - 7 years of hands-on performance marketing experience, including in B2B sales targeting financial institutions, fintechs, and other regulated entities. • Experience across paid search, paid social, and conversion rate optimization. • Fluency with Google Ads, X Ads, LinkedIn Ads, Google Analytics, and relevant software. • Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution. • Strong ability to drive decisions using data. • Solid copywriting skills for ads, social copy, and landing pages. • Excitement to work in a fast-moving organization where you will have end-to-end responsibility over performance marketing.

🏖️ Benefits

• 18 days of paid leave • Premium health insurance • Competitive regional compensation and token compensation • Office space and accommodations for remote work