Game Level Designer – Live Operations

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CrazyLabs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

📣 Marketing

💼 Consulting

✈️ Travel

💰 $12M Series B on 2013-10

Marketing • Consulting • Travel

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany, and Ukraine, along with five gaming hubs in India, Israel, Turkey, Serbia, and Cape Town. The company specializes in mobile gaming, casual games, game portfolio management technology, mobile marketing platforms, and game analytics. CrazyLabs focuses on various categories including Hyper Casual Games, Lifestyle Games, and Casual IP Games, and is known as a top mobile publisher in the free-to-play mobile games market.

📋 Description

• Design and implement new game systems, features, mechanics, levels, and content for existing hybrid-casual games • Create, maintain, and optimize levels, missions, challenges, and gameplay experiences for live players • Define and improve level progression, sequencing, pacing, difficulty curves, and player journeys • Analyze level performance, completion rates, fail rates, retries, churn points, and progression behavior • Design and improve LiveOps events, challenges, competitions, missions, rewards, and engagement-driven experiences • Balance levels using player behavior, data, playtests, and community feedback • Design and optimize progression systems, rewards, game economy, monetization, and F2P systems • Identify opportunities for new mechanics, level elements, obstacles, boosters, and gameplay variations • Analyze game KPIs, player behavior, funnels, A/B tests, and economy data • Work with Product Owners and Data Analysts to define hypotheses, prioritize opportunities, evaluate performance, and improve KPIs • Collaborate with developers, artists, and other disciplines to deliver features, levels, and LiveOps content • Create and maintain design documentation, level layouts, progression plans, flows, balancing sheets, and economy models • Research competitors, market trends, LiveOps strategies, and emerging design techniques • Use AI tools for level creation, ideation, balancing, economy modeling, testing, research, and data analysis • Contribute creative ideas and design leadership within an agile, multidisciplinary team

🎯 Requirements

• Proven game and level-design experience in a mobile F2P studio or gaming company • Experience ideally in casual, hybrid-casual, or puzzle games • Strong hands-on level-design experience, including level creation, balancing, pacing, difficulty tuning, and progression • Experience designing or improving game systems, mechanics, features, and content for live games • Strong understanding of player motivation, progression, difficulty curves, balancing, pacing, and reward structures • Strong F2P mindset and understanding of LiveOps, game economy, monetization, and player engagement • Experience using KPIs, analytics, spreadsheets, playtests, and player data for design and balancing decisions • Ability to translate player-journey problems, data, and behavior into concrete design improvements • Experience with level editors, game engines, spreadsheets, or content-creation and balancing tools • Strong analytical and problem-solving skills combined with creativity and player empathy • Excellent written and verbal communication skills in English • Broad knowledge of casual and hybrid-casual mobile games and current market trends • Curiosity and willingness to experiment with AI tools and emerging technologies • Advantage: 3+ years of experience specifically working on hybrid-casual, casual, or puzzle games • Advantage: Experience designing and maintaining a large volume of levels for a successful live mobile game • Advantage: Experience optimizing difficulty curves and level progression using player data • Advantage: Experience designing LiveOps events and event content • Advantage: Strong experience with F2P economy and monetization design • Advantage: Experience working on games with large, established player communities • Advantage: Proficiency in Unity 3D or custom level editors • Advantage: Experience using AI tools for level generation, balancing, testing, game design, or data analysis

🏖️ Benefits

• Annual team trip • Global holiday celebrations and presents • Birthday presents • Job anniversary presents • Remote work flexibility • Support from an experienced People team for integration and career journey • AI Lead team dedicated to teaching, training, and helping employees use AI smartly