Product Lead – New Games

🕒 Yesterday

🇮🇱 Israel – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CrazyLabs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

📣 Marketing

💼 Consulting

✈️ Travel

💰 $12M Series B on 2013-10

Marketing • Consulting • Travel

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany, and Ukraine, along with five gaming hubs in India, Israel, Turkey, Serbia, and Cape Town. The company specializes in mobile gaming, casual games, game portfolio management technology, mobile marketing platforms, and game analytics. CrazyLabs focuses on various categories including Hyper Casual Games, Lifestyle Games, and Casual IP Games, and is known as a top mobile publisher in the free-to-play mobile games market.

📋 Description

• Shape the product direction of multiple new hybrid-casual games developed by external partner studios from early prototype through testing, iteration, and validation • Work with the publishing team and external studios as the key product and design lead • Provide clear direction, feedback, priorities, and actionable recommendations • Shape product vision and define next steps for promising prototypes • Challenge and improve core gameplay, mechanics, controls, level design, progression, difficulty, and pacing • Take a hands-on role in game and level design to help studios solve design problems • Define and improve level-design principles, progression structures, difficulty curves, pacing, and content strategies • Transform simple or promising gameplay concepts into deeper hybrid-casual experiences with long-term potential • Define hypotheses and experiments to validate product decisions • Analyze prototype and test performance, including retention, engagement, progression, level performance, and other KPIs • Collaborate with internal Product, Publishing, Data, and other teams to evaluate opportunities and define strategies • Identify product risks and weaknesses early and create remediation plans with partner studios • Research and deconstruct successful casual, hybrid-casual, and puzzle games • Use AI tools for ideation, level design, prototyping, competitive research, balancing, documentation, and data analysis • Contribute market insights, product learnings, and best practices to CrazyLabs’ broader New Games strategy

🎯 Requirements

• 5+ years of experience in mobile F2P gaming, with significant experience in casual, hybrid-casual, puzzle, or closely related genres • Proven experience working on successful mobile games with meaningful scale • Strong level-design expertise, including mechanics, core loops, progression, pacing, difficulty, balancing, player motivation, and content design • Strong product mindset connecting gameplay decisions with retention, engagement, monetization, and long-term product potential • Strong understanding of hybrid-casual F2P design, including meta systems, progression, economy, monetization, and content depth • Strong analytical skills and experience using KPIs, analytics, spreadsheets, A/B tests, and player behavior • Ability to evaluate games quickly, identify high-impact problems, and provide clear, actionable direction • Experience collaborating with or leading multidisciplinary game-development teams • Strong stakeholder-management and communication skills; ability to influence without direct authority • Ability to manage several products, studios, or workstreams simultaneously • Excellent written and verbal communication skills in English • Deep knowledge of the mobile gaming market and current casual and hybrid-casual trends • Strong ownership mentality, curiosity, and willingness to experiment with AI and emerging technologies • Previous experience working directly with external game studios is an advantage • Experience as a Product Lead, Lead Level Designer, Senior Level Designer, Game Lead, Product Manager, or similar role with substantial product ownership is an advantage • Experience taking a mobile game from prototype through soft launch and global launch is an advantage • Experience working on top-performing casual, hybrid-casual, or puzzle titles is an advantage • Deep expertise in level-based games and large-scale level progression is an advantage • Experience designing or optimizing meta systems, economies, monetization, and LiveOps foundations is an advantage • Experience working closely with UA and Creative teams during game validation is an advantage • Proficiency in Unity 3D or other prototyping/game-development tools is an advantage • Experience using AI tools for game design, prototyping, level design, balancing, competitive analysis, or data analysis is an advantage

🏖️ Benefits

• Annual team trip • Global holiday celebrations and presents • Birthday presents • Job anniversary presents • Remote work flexibility • Support from an experienced People team for onboarding, integration, and ongoing journey • AI training, teaching, and support from a dedicated AI Lead team