Curriculum Associates
1001 - 5000 employees
Founded 1976
📚 Education
🤝 B2B
Education • B2B
Curriculum Associates is a company that partners with educators to make classrooms better places for teachers and students. They focus on providing evidence-based instructional materials and assessments, such as the i-Ready platform, which supports personalized learning and helps teachers differentiate instruction. Their offerings include diagnostics, mathematics, reading, and writing programs, aimed at improving student outcomes from kindergarten to 8th grade. Curriculum Associates also conducts research to understand and enhance the state of student learning. The company has recently expanded by acquiring SoapBox Labs, a leader in voice AI technology, emphasizing their commitment to equity-driven learning experiences.
Senior Manager, Product Marketing
🕒 May 22
🏄 California – Remote
💵 $81.5k - $139.5k / year
⏰ Full Time
🟠 Senior
🎁 Product Marketing
🦅 H1B Visa Sponsor
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Curriculum Associates
1001 - 5000 employees
Founded 1976
📚 Education
🤝 B2B
Education • B2B
Curriculum Associates is a company that partners with educators to make classrooms better places for teachers and students. They focus on providing evidence-based instructional materials and assessments, such as the i-Ready platform, which supports personalized learning and helps teachers differentiate instruction. Their offerings include diagnostics, mathematics, reading, and writing programs, aimed at improving student outcomes from kindergarten to 8th grade. Curriculum Associates also conducts research to understand and enhance the state of student learning. The company has recently expanded by acquiring SoapBox Labs, a leader in voice AI technology, emphasizing their commitment to equity-driven learning experiences.
📋 Description
• Lead the strategic positioning, go-to-market strategy, and revenue-driving initiatives for our professional learning portfolio. • Develop market-informed growth strategy for Professional Learning & Services • Build deep expertise in the K–12 professional learning landscape, including funding streams, purchasing behavior, implementation challenges, and virtual delivery trends. • Synthesize market research, competitive intelligence, win/loss analysis, and voice-of-customer insights to identify growth opportunities, whitespace, and differentiation. • Define data-informed strategies to increase attach, grow professional learning revenue, and strengthen renewal and expansion outcomes. • Identify barriers to adoption—particularly for virtual offerings—and shape strategic recommendations to address them. • Create messaging frameworks and value narratives that consistently inform campaigns, sales enablement, web content, and field communications. • Measure performance and refine strategy using key metrics such as pipeline contribution, attach rate, conversion, and revenue impact. • Drive cross-functional clarity and alignment.
🎯 Requirements
• Bachelor’s Degree or equivalent experience • 5+ years of Product Marketing experience • Demonstrated success leading revenue-driving go-to-market initiatives • Experience developing sales enablement tools and partnering on campaign strategy • Proven ability to lead cross-functional initiatives and manage multiple strategic projects simultaneously • Proficiency with business tools including Salesforce.com, Microsoft Office Suite (Word, Excel, PowerPoint, MS365), CRM systems, and marketing automation platforms
🏖️ Benefits
• cover medical, dental, vision, and basic life insurance • enroll in our company’s 401k plan and receive an employer match • access to a flexible vacation and sick policy in addition to twelve paid holidays • winter office closure between Christmas and New Year's • number of additional perks and benefits
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