Consumer Brand Manager

🔥 4 hours ago

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Cynosure, LLC.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1991

🏥 Healthcare

💄 Beauty

🤝 B2B

Healthcare • Beauty • B2B

Cynosure, LLC is a market-leading developer and provider of aesthetic and gynecologic laser and radiofrequency (RF) technologies. Its product portfolio (branded products include PicoSure Pro, Ultra Clarity II, XERF™, Genius, Mosaic 3D, DermaV and others) and services are sold to practitioners, physicians and aesthetic business owners and supported by technical, clinical, training and partner programs (AMPS, webcasts/events, provider finder, webstore). The company positions itself as helping providers expand offerings and delivering advanced cosmetic and medical aesthetic treatments to patients worldwide. Headquartered in Westford, MA, Cynosure targets both provider (B2B) customers and end patients through its treatments and provider network.

📋 Description

• Execute consumer brand marketing initiatives to drive patient awareness, education, and treatment consideration • Translate brand strategy into scalable, patient-facing marketing programs for provider activation • Develop and manage integrated consumer campaigns aligned with product positioning and commercial priorities • Ensure brand consistency across all patient-facing content and provider marketing materials • Create and deliver turnkey marketing programs, toolkits, and assets to support providers post-sale • Partner with Sales and Customer Success to equip customers with effective patient engagement tools and best practices • Gather and incorporate customer feedback to improve marketing programs and support materials • Oversee development and optimization of consumer-facing content within the AMPS marketing platform • Manage patient marketing assets across digital channels including website, email, social, and landing pages • Ensure content remains current, compliant, and aligned with campaign strategies • Collaborate with Digital and MarTech teams to optimize platform performance and usability • Develop compelling patient education and treatment awareness content across multiple channels • Build messaging frameworks that highlight treatment benefits, outcomes, and differentiation • Optimize content for engagement, conversion, and patient confidence • Support multi-channel demand generation campaigns to drive patient inquiries and treatment adoption • Leverage audience insights and segmentation to improve targeting and campaign effectiveness • Track and analyze performance metrics including engagement, lead generation, and asset utilization • Identify opportunities to optimize content, messaging, and marketing programs based on data and feedback • Monitor industry trends, competitive activity, and consumer behavior in the aesthetics market • Translate insights into actionable improvements across marketing strategy and execution • Collaborate cross-functionally with Marketing, Sales, Clinical, Creative, and MarTech teams • Manage timelines, workflows, and approvals to ensure timely delivery of marketing initiatives

🎯 Requirements

• Bachelor’s degree required • 4–7 years of experience in consumer marketing, brand management, digital marketing, or patient marketing within healthcare, aesthetics, or medical device industries. • Experience developing consumer-facing campaigns and marketing enablement programs. • Strong understanding of digital marketing platforms, content strategy, and performance marketing. • Proven ability to translate brand strategy into scalable marketing tools and programs. • Strong storytelling, copywriting, and content development skills. • Highly collaborative with the ability to work cross-functionally across commercial, creative, and digital teams. • Strong analytical mindset with experience interpreting campaign performance and consumer insights.