Senior Merchandising Analyst

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🕒 June 16

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Dafiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🛍️ eCommerce

👗 Fashion

eCommerce • Fashion

Dafiti is the largest fashion e-commerce platform in Latin America, focused on bringing global fashion brands and trends to consumers across the region. The company operates an online retail marketplace offering a wide range of clothing, footwear and accessories, emphasizes fast delivery, exclusive brand partnerships, and customer experience, and highlights sustainability initiatives like circularity and climate action. Dafiti employs thousands of people (referred to as 'Dafiters') and positions itself as a consumer-facing fashion retailer.

📋 Description

• Lead deep analysis of success indicators (KPIs) for sales, conversion, traffic, and consumer behavior, using data to guide all area decision-making; • Define and manage advanced strategies for product highlighting and promotion, cross-referencing profit margin, inventory turnover, and search trends to maximize return on investment; • Create, analyze, and present campaign performance reports, transforming data into clear narratives to recommend immediate and ongoing action plans; • Structure the B2B channel strategy, using market intelligence to adapt offers and storefronts and to boost conversion among business partners. • Strategic Planning and Curation: • Lead the construction of the promotional and commercial action calendar based on financial projections, historical sales data, and seasonality studies; • Drive campaign curation using predictive data, selecting themes and products with the highest conversion potential to compose our commercial narrative; • Validate and direct strategic briefs for the Design and Content teams, ensuring creative assets are optimized for performance. • Strategic Operational Execution and Digital Setup: • Audit and optimize the digital asset creation pipeline (landing pages, banners, storefronts), proposing A/B tests to continuously improve usability and Conversion Rate; • Oversee the lifecycle of high-complexity campaigns, ensuring properly parameterized links and excellence in the end-to-end customer journey. • Alignment and Interface: • Act as a business partner to Commercial, Marketing, and Logistics areas, influencing decisions and ensuring an omnichannel execution based on solid data.

🎯 Requirements

• Bachelor's degree in Administration, Marketing, or related fields; • Solid experience in e-commerce, retail, or digital trade marketing, with a proven track record of impacting sales results; • Strong analytical skills and proficiency in analysis tools (advanced Excel/Google Sheets, Google Analytics, and e-commerce platforms); • Strategic business vision to translate consumer behavior into short-, medium-, and long-term action plans; • Alignment with the OneDFT culture: ability to lead by influence, ownership mentality, assertive communication, and a collaborative mindset focused on the overall success of the team. • Nice to have: • Knowledge of data visualization tools such as Power BI or Looker; • Experience with Conversion Rate Optimization methodologies and running A/B tests; • Advantage: intermediate English and/or Spanish.

🏖️ Benefits

• Wellhub | Access to gyms and wellness services nationwide 💪 • Caju | Flexible Visa card • SulAmérica Medical and Dental Insurance 🏥 • Discount on products in the Dafiti app • Dr Dafiti | Health and wellness program for Dafiti Group employees • Birthday day off 🥳 • Dft Pause | Regular break program ⏸️ • Life insurance • PPR | Profit sharing and results participation