Senior Digital & Multichannel Analyst, Affirmative Action for Black and Brown Professionals

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Daiichi Sankyo Brasil Ltda

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1962

Empresa do ramo farmacêutico, atualmente focado na linha cardiovascular.

📋 Description

• Develop and implement digital strategies focused on OTC and cosmetic categories, with an emphasis on demand generation, brand building and digital growth; • Plan, execute and monitor campaigns, digital activations and consumer-facing initiatives across multiple digital channels; • Lead end-to-end digital projects, pilots and initiatives — from planning and implementation to performance tracking and continuous improvement; • Work with e-commerce partners, marketplaces, retail media, agencies and digital platforms to identify opportunities for growth, visibility and brand conversion; • Coordinate alignments between internal teams and external partners to ensure execution, monitoring and iterative improvement of digital initiatives; • Monitor performance metrics, engagement, conversion, sales and results of digital initiatives; • Identify optimization opportunities and propose strategic recommendations focused on performance, business results and sell-out; • Translate data and results into strategic insights and actionable plans to evolve digital initiatives; • Track market trends, conduct benchmarking and identify opportunities related to OTC, digital, performance, e-commerce, retail media and cosmetic categories.

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications or related fields; • Experience with digital strategies for OTC, consumer health, cosmetics, digital retail or consumer-facing brands; • Experience with digital channels, e-commerce, marketplaces, retail media, digital media and performance-driven growth initiatives; • Knowledge of monitoring performance indicators, results analysis, conversion, sell-out and optimization of digital campaigns; • Experience working with external partners, agencies, digital platforms and multiple stakeholder teams; • Intermediate to advanced English; • Experience in the pharmaceutical industry will be considered a plus.

🏖️ Benefits

• Meal and Food Vouchers (VA/VR); • Medical and Dental Insurance; • Life Insurance; • Totalpass (fitness benefit); • Pharmacy discount program; • Private pension / supplemental retirement plan; • Commuter voucher (VT) or parking space; • Profit-sharing (PLR).