Senior Analyst, Martech & Digital Analytics

🕒 5 days ago

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Dasa

WebsiteLinkedInAll Job Openings

10,000+ employees

👥 B2C

🤝 B2B

📚 Education

B2C • B2B • Education

Dasa is a leading Brazilian medical diagnostics company that operates a nationwide network of laboratories and clinical services. It provides diagnostic testing, clinical research and vaccine services, corporate health solutions (occupational testing, employee health programs and executive check-ups), and medical education and training programs for physicians. Dasa also offers services and partnerships for patients, doctors, companies and investors, including clinical studies, medical advisory and healthcare programs.

📋 Description

• Serve as the data focal point for Martech and Digital Journeys, responsible for guiding actions through data, generating insights and leading projects. • Define, monitor and evolve Martech KPIs and metrics, such as acquisition funnels, conversion, engagement, retention, LTV, CAC, channel efficiency, ROI, ROAS, user behavior and CRO. • Collaborate with the entire Data team (Platform, Governance, Analytics Engineering and Data Science) on structuring and building the corresponding layers/modeling, pipelines and data quality. • Connect data from multiple sources (Media/ADS, CRM, SEO, product, analytics, CDP), ensuring consistency across measurement, visualization and activation. • Work with a CDP (Customer Data Platform – Insider), supporting profile unification, audience activation, journey mapping, channel engagement and A/B testing.

🎯 Requirements

• Experience or active participation in CDP projects (CRM INSIDER), including data integration, user unification and audience activation. • Solid experience in Martech and Digital Products, working closely with Marketing teams. • Knowledge of Martech indicators and metrics: acquisition, conversion, retention, campaign measurement, lifecycle, patient journey, CRO, ROI, ROAS, break-even; experience with Paid Search, CRM and SEO. • Proficiency in SQL (required) and Python for data analysis at multiple levels (BigQuery). • Automation of exploratory analyses, statistical modeling, building predictive models and reports using Python libraries such as pandas, scikit-learn or similar. • Experience with data visualization tools (Power BI, Looker Studio). • Experience with cloud environments (GCP, AWS, Azure) and key data services for large-scale modeling, storage and orchestration. • Analytical mindset, autonomy, organization and clear communication across teams, and experience working in agile environments (Scrum, Kanban).

🏖️ Benefits

• Food support: Meal voucher / Food allowance or on-site cafeteria (depending on location). • Health support: Health plan and Life Insurance. • Development support: Dasa University, Development and Career Cycle, Technology/PMAX Academies and the Crescer (Growth) program within Dasa. • Other: Transportation voucher and performance-based bonus (PPR). • 💰 Unique to Dasa – Health Program based on 5 pillars: • Spiritual: yoga; • Physical: TotalPass, primary care clinic, discounts on exams and vaccines; • Intellectual: Dasa University; • Relational: UAU benefits club and SESC benefits; • Emotional: telepsychology.