Marketing Campaign Analyst

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS

Dayforce is a cloud-based human capital management (HCM) platform that delivers HR, payroll, workforce management, and talent management solutions for employers. It is designed as an integrated SaaS application to help organisations manage employee lifecycle processes, time and attendance, payroll processing, benefits administration, and workforce analytics from a single system. Dayforce is primarily sold to businesses as an enterprise HR/payroll solution.

📋 Description

• Analyze marketing campaign performance across multiple channels (e.g., paid and owned digital, CRM, email) • Identify trends in patient acquisition, conversion, and retention performance • Develop insights and recommendations to improve campaign effectiveness and ROI • Segment patient and prospect populations to support targeting and messaging optimization • Support forecasting and performance tracking for ongoing campaigns • Present clear, concise performance summaries to Marketing and cross-functional stakeholders • Build and maintain marketing performance dashboards and reporting • Support development of KPIs, measurement frameworks, and reporting standards • Conduct campaign analysis including A/B testing and basic lift/impact measurement • Ensure consistency and accuracy of marketing performance data across sources • Standardize recurring reporting across campaigns, channels, and practices

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Economics, Statistics or related field. • 3–6+ years of experience in marketing analytics, campaign analytics, or related role • Experience in healthcare, optical, or multi-location retail environments preferred • Strong SQL skills for data extraction and analysis • Experience with Power BI or similar data visualization tools • Familiarity with marketing platforms (CRM, email marketing tools, digital advertising platforms) • Experience with Google Analytics or similar web analytics tools • Understanding of marketing KPIs, campaign performance metrics, and testing concepts