SEO, Digital Marketing Specialist

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Denova Consulting

WebsiteLinkedInAll Job Openings

1 - 10 employees

🤝 B2B

⚡ Productivity

☁️ SaaS

B2B • Productivity • SaaS

Denova Consulting is a company that specializes in enhancing procurement processes through expert Source-to-Pay (S2P) services. They offer digital transformation guidance, temporary or ongoing support for S2P teams, and expert solutions tailored to specific S2P needs. Their Colleague-as-a-Service model allows businesses to scale S2P teams dynamically, offering flexibility and cost efficiency. Denova's services include supplier enablement to streamline digital procurement processes, as well as Power BI Solutions for robust business intelligence and data-driven decision making.

📋 Description

• Own and execute Denova’s SEO strategy to increase organic traffic, keyword rankings and inbound enquiries. • Conduct ongoing keyword research and competitor analysis to identify new growth opportunities. • Develop and execute backlink acquisition strategies through outreach, partnerships, guest posting and digital PR. • Plan, manage and optimise Google Ads campaigns to maximise qualified leads and return on advertising spend. • Monitor website performance using Google Search Console, Google Analytics and SEO platforms, providing regular reporting and recommendations. • Optimise existing website content and create SEO-focused landing pages to improve search visibility. • Design, build and maintain pages using the Divi WordPress theme, ensuring an excellent user experience across desktop and mobile. • Work closely with the leadership team to translate commercial priorities into marketing campaigns and website improvements. • Create high-quality content including articles, case studies, landing pages, service pages, blogs and marketing collateral. • Ensure all website content follows SEO best practices, including metadata, internal linking, schema markup where appropriate and page performance optimisation. • Support LinkedIn and wider digital marketing campaigns by creating engaging content aligned to our target audience. • Analyse campaign performance across both paid and organic channels, making data-driven recommendations for continuous improvement. • Stay up to date with Google’s algorithm changes, SEO best practices and emerging digital marketing trends.

🎯 Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related discipline (preferred). • Minimum 4+ years’ experience in SEO and digital marketing. • Proven experience improving organic search rankings and increasing website traffic through SEO. • Demonstrable experience delivering successful backlink campaigns using ethical (white-hat) SEO techniques. • Experience creating, managing and optimising Google Ads campaigns, including keyword research, ad copy, bidding strategies and performance analysis. • Strong understanding of how SEO and paid search work together to maximise online visibility and lead generation. • Strong experience building and maintaining WordPress websites using the Divi theme. • Strong understanding of on-page, off-page and technical SEO. • Experience using Google Analytics 4, Google Search Console and SEO platforms such as Ahrefs, SEMrush, Screaming Frog or similar. • Excellent copywriting skills with experience producing SEO-optimised content. • Strong understanding of website performance, Core Web Vitals and conversion rate optimisation. • Experience creating engaging B2B marketing content. • Strong analytical skills with the ability to interpret performance data and make recommendations. • Excellent English communication skills, both written and verbal. • Highly organised with the ability to manage multiple priorities independently.