Senior Digital Marketer

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Remote Raven

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 HR Tech

🎯 Recruiter

🤝 B2B

HR Tech • Recruitment • B2B

Remote Raven is a company that connects businesses with highly qualified virtual assistants to fill various roles across multiple industries. They focus on providing professional, college-educated, and well-trained remote workers from the Philippines who can handle diverse tasks, including customer service, bookkeeping, digital marketing, HR, healthcare, and web development among others. Remote Raven ensures that these remote workers are fluent in English and hold relevant degrees or certifications. They offer a simple and affordable recruiting process without start-up fees, aiming to help companies streamline their staffing needs with reliable remote personnel.

📋 Description

• Own the full Google Ads strategy and execution — search, display, local service ads, and Performance Max — with a focus on generating high-intent solar leads • Own the full Meta Ads strategy and execution — Facebook and Instagram — including prospecting campaigns, retargeting funnels, and creative testing • Build, launch, and continuously optimize campaigns from the ground up — not just manage what exists • Write or brief compelling ad copy and creative direction tailored to the solar buyer at different stages of awareness • Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead • Drive consistent, high-quality inbound solar leads to fuel the sales pipeline • Define, track, and optimize against lead quality metrics — not just volume, but leads that convert to consultations and installations • Build and optimize landing pages and conversion funnels to maximize lead capture from paid traffic • Coordinate with the sales team to understand lead quality feedback and loop it back into campaign targeting and creative strategy • Develop an integrated digital marketing strategy that connects paid search, paid social, and supporting channels into a cohesive lead generation engine • Identify new channels, audiences, and tactics to expand reach and reduce dependence on any single traffic source • Stay current on solar industry marketing trends, competitor activity, and platform algorithm changes that affect performance • Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities • Set up and maintain accurate conversion tracking across all paid campaigns using Google Analytics, Google Tag Manager, Meta Pixel, and CRM integration • Build and deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates • Use data to identify what is working, what is not, and what to do next — and act on it without waiting to be asked • Develop an ad creative, copy, and landing page content that speaks to the solar homeowner audience • Run structured A/B and multivariate tests on headlines, visuals, offers, and calls to action to continuously improve performance • Ensure all messaging is compliant with platform policies and solar industry advertising standards

🎯 Requirements

• 5 or more years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads • Demonstrated track record of generating solar leads at scale — solar experience is highly preferred; comparable high-ticket home services (roofing, HVAC, windows) will be considered • Expert-level Google Ads proficiency — search campaigns, local service ads, Performance Max, and smart bidding strategies • Expert-level Meta Ads proficiency — campaign structure, audience building, retargeting, creative testing, and iOS tracking workarounds • Strong analytical skills — you live in the data and make decisions based on what the numbers are telling you • Experience with conversion tracking setup, Google Tag Manager, and CRM attribution • Ability to manage significant monthly ad budgets with accountability for CPL and ROI • Self-directed and comfortable working remotely with direct accountability to leadership • Direct solar industry marketing experience — knowledge of solar buyer psychology, seasonality, and common objections is a significant advantage • Experience with landing page builders such as Unbounce, Leadpages, or ClickFunnels for lead capture optimization • Familiarity with CRM platforms for lead tracking and attribution, such as HubSpot or Salesforce • Experience running local and geo-targeted campaigns for a multi-market home services company • Google Ads and Meta Blueprint certifications nice to have.