Digital Marketing Specialist

🕒 3 days ago

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Law Offices of Sabrina Li, P.C.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

👥 B2C

🤝 B2B

B2C • B2B

Law Offices of Sabrina Li, P. C. is a boutique immigration law firm providing personalized legal services across all aspects of U. S. immigration law. With over 50 years of combined experience and offices in Los Angeles, Santa Ana, and Dallas, the firm represents individuals, families, small businesses, multinational companies, and academic organizations in matters such as family- and employment-based immigration, investor visas, naturalization, humanitarian relief, removal defense, appeals, and federal litigation. The firm emphasizes individualized attention, tech-enabled case management, and a strong track record of client success.

📋 Description

• Develop and execute PPC and SEO strategies aligned with business and lead generation goals • Plan, launch, manage, and optimize paid campaigns across platforms such as Google Ads and social media channels • Conduct keyword research, competitor analysis, and search trend monitoring to identify growth opportunities • Manage on-page, off-page, and technical SEO initiatives, including content optimization, site structure, indexing, and link-building strategies • Support website revamp and optimization projects, including UX improvements, content updates, and performance enhancements • Collaborate with designers, developers, and content team members to ensure SEO and conversion best practices are implemented across digital assets • Plan, create, and optimize email marketing campaigns, including newsletters, promotional campaigns, and lead nurturing sequences • Monitor and improve email marketing performance through segmentation, testing, and conversion optimization strategies • Analyze campaign and website performance data to identify actionable insights and improve ROI, conversions, and engagement • Support the development and optimization of high-performing landing pages, ad creatives, and user journeys • Conduct A/B testing across ads, landing pages, and email campaigns to improve marketing performance • Manage campaign budgets, forecasting, and reporting while ensuring efficient allocation of marketing spend • Stay current with digital marketing trends, platform updates, algorithm changes, and emerging best practices

🎯 Requirements

• Minimum 5 years of experience in digital marketing with strong hands-on experience in PPC and SEO • Proven track record of managing and optimizing paid advertising campaigns and improving organic search performance • Experience with tools such as Google Ads, Google Analytics (GA4), Google Search Console (GSC), Ahrefs, SEMrush, or similar platforms • Experience managing email marketing campaigns using platforms such as Mailchimp, HubSpot, Klaviyo, or similar tools • Strong understanding of keyword strategy, bidding models, conversion tracking, and campaign optimization principles • Experience with technical SEO, including site structure, indexing, page speed optimization, and crawlability • Familiarity with website CMS platforms such as WordPress, Webflow, or Shopify, along with basic UX and conversion optimization principles • Strong analytical and problem-solving skills with the ability to interpret performance data and translate insights into actionable strategies • Excellent communication, organization, and project management skills • Experience managing marketing budgets and performance-driven campaigns focused on ROI and growth • Experience working with international or remote teams is preferred • Bachelor’s degree in Marketing, Business, or a related field is preferred, but not required • Bilingual proficiency in Mandarin and/or Spanish is preferred, but not required

🏖️ Benefits

• Competitive compensation aligned with experience, technical expertise, and marketing capabilities • Performance-based bonuses tied to campaign performance, lead generation, and measurable marketing growth • Flexible, fully remote work environment that supports productivity and work-life balance • Opportunity to contribute directly to high-impact digital marketing and website growth initiatives • Exposure to a collaborative global team with opportunities to shape marketing strategy and optimization efforts • A dynamic and growth-focused environment where innovation, analytical thinking, and strategic problem-solving are highly valued • Long-term growth opportunities with exposure to SEO, PPC, CRO, email marketing, and broader digital acquisition strategies