Senior SEO, Digital Marketing Specialist

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Own SEO performance across two company websites • Conduct ongoing technical SEO audits and resolve website issues impacting search performance • Improve Core Web Vitals, site structure, indexing, crawlability and on-page optimisation • Implement keyword strategies that improve rankings and organic lead generation • Optimise metadata, schema, internal linking and content structure • Monitor SEO performance and recommend continual improvements • Develop and execute backlink strategies that improve domain authority • Identify and leverage high-value backlink opportunities, including existing media coverage and industry partnerships • Improve visibility within emerging AI-powered search platforms, including Google Gemini and other AI search experiences • Stay current with evolving SEO and AI search best practices • Manage and optimise Google Ads campaigns • Oversee Meta advertising campaigns across Facebook and Instagram • Monitor campaign performance and maximise return on ad spend • Continuously test audiences, creative, landing pages and campaign structures • Recommend budget allocation and optimisation strategies • Create and optimise landing pages that increase conversions • Work within WordPress to improve website performance and user experience • Review website functionality and identify opportunities to improve enquiry generation • Assist with website improvements and ongoing content optimisation • Manage social media across both brands • Create engaging content, graphics and campaigns aligned with business objectives • Develop content calendars and campaign ideas • Grow audience engagement and brand awareness • Ensure messaging remains consistent across all channels • Take ownership of the overall marketing roadmap • Recommend weekly priorities and longer-term initiatives • Present practical marketing recommendations based on performance data • Help leadership make informed decisions across SEO, paid advertising, websites and digital growth • Identify new opportunities before they're requested • Deliver clear monthly reporting including: • - Lead sources • - Conversion rates • - Cost per acquisition • - Organic search performance • - Paid campaign performance • - Website traffic and engagement • - Translate marketing data into practical business recommendations • Assist with the transition from the current marketing agency • Audit all existing marketing assets, websites, hosting, analytics and advertising accounts • Ensure all digital assets, logins and backend systems are securely transferred • Work collaboratively during a planned transition period to ensure continuity

🎯 Requirements

• 3+ years' experience in senior digital marketing (5+ years total experience) • Advanced SEO knowledge, including technical SEO • Strong Google Ads experience • Strong Meta Ads experience • WordPress administration and optimisation • Experience with SEMrush (or equivalent SEO platforms) • Link-building and digital authority development • Landing page optimisation and conversion rate optimisation (CRO) • Strong analytical and reporting skills • Excellent written and spoken English • Ability to work independently with minimal supervision • Proven experience developing marketing strategy—not simply executing tasks • Australian market experience (Highly Regarded) • Experience marketing within residential construction, home building or trades (Highly Regarded) • Familiarity with AI search optimisation and emerging search technologies (Highly Regarded) • Graphic design capability using Canva or Adobe Creative Suite (Highly Regarded) • Experience with Google Analytics 4, Google Search Console and Tag Manager (Highly Regarded)