Marketing & Digital Automation Specialist, ActiveCampaign

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🔥 12 hours ago

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Build, manage, and optimize complex customer relationship management (ActiveCampaign CRM) automations and workflows. • Create and execute sophisticated email marketing campaigns, newsletters, and lead-nurturing sequences. • Segment customer databases to deliver targeted content and develop automated customer journeys. • Continually analyze and improve marketing funnels to enhance overall customer engagement and conversion rates. • Design, launch, and manage targeted paid advertising campaigns across Facebook and Instagram. • Monitor daily campaign performance, adjusting targeting and creative asset allocation to maximize return on investment (ROI). • Analyze key advertising metrics and proactively recommend data-driven improvements to boost qualified lead generation. • Support future digital marketing expansion initiatives across additional advertising platforms as needed. • Produce premium, visually engaging digital assets using graphic design platforms. • Edit high-quality short-form videos optimized for modern social media consumption. • Schedule, publish, and manage content distribution across multiple social channels. • Write compelling, conversion-focused marketing copy, captions, and promotional text. • Maintain a consistent, high-end brand voice and visual message across all digital touchpoints. • Produce comprehensive weekly marketing and lead generation reports for leadership review. • Track and monitor marketing ecosystem performance against agreed key performance indicators (KPIs). • Leverage advanced AI tools to improve productivity, workflows, and content outcomes. • Collaborate directly with the Company Director to shape long-term marketing strategy and operational execution

🎯 Requirements

• System Expertise: Proven, hands-on experience building and managing automations within ActiveCampaign. • Advertising Experience: Demonstrated track record of managing paid social campaigns via Meta Ads Manager. • Design & Media Skills: Strong graphic design capabilities using Canva, and proven experience editing video content via CapCut. • Communication: Excellent written and verbal English communication skills, with a talent for copy and storytelling. • Strategy: Strong understanding of digital marketing funnels, customer journeys, and lead-generation frameworks. • Execution: Excellent organizational and time management skills, with a proactive mindset and the ability to work independently. • Preferred Skills (Nice to Have): Prior experience driving marketing efforts within the residential construction, architecture, luxury design, or real estate sectors. • Familiarity with Search Engine Optimization (SEO) practices and WordPress website management. • Experience setting up and optimizing Google Ads campaigns. • Advanced skills in leveraging AI tools (e.g., ChatGPT) to maximize marketing output and operational efficiency.