Design & Performance Marketing Executive

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EDGE

11 - 50 employees

Founded 2021

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

EDGE is an educational institution specializing in English and writing programmes for primary and secondary students. They offer a range of courses including creative writing, English enrichment, and online classes, all designed to enhance students' creativity and writing skills. With small class sizes and personalized feedback, EDGE focuses on mastery of the English language to help students excel academically and gain confidence in their writing abilities.

📋 Description

• Take full ownership of all digital performance marketing efforts • Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other platforms • Manage end-to-end campaign execution, including ad creation, targeting, optimisation, and reporting • Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI • Allocate and track digital marketing budgets and identify cost optimisation opportunities • Collaborate with content, design, and operations teams • Develop and implement social media strategies to grow engagement, brand awareness, and customer retention • Create, schedule, and post social content aligned with campaigns and brand identity • Monitor trends, engagement, customer interactions, and feedback on social media • Plan and execute online and offline events, including logistics, marketing materials, and post-event follow-ups • Track and analyse campaign performance, website traffic, social media metrics, and digital KPIs • Generate reports and insights to optimise campaigns and support decision-making • Present campaign performance, insights, and recommendations to management regularly • Serve as the main point of contact for digital campaign performance, reporting, and optimisation strategies • Create marketing assets using Canva for digital campaigns, social media, email marketing, websites, and events • Design static and simple motion graphics aligned with brand guidelines • Adapt and resize creative assets across multiple platforms and formats • Maintain and organise the marketing asset library, templates, and brand resources

🎯 Requirements

• At least 3-4 years of experience in performance marketing, social media management or digital marketing • Hands-on experience executing paid SEM, SMM, and SEO campaigns • Experience managing social media accounts • Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms • Proven ability to manage multiple campaigns and projects end-to-end while meeting deadlines and KPIs • Strong creative, strategic, and analytical skills • Excellent time management, prioritisation, and multitasking skills in a fast-paced environment • Collaborative mindset and comfort working with internal teams and external partners • Laptop with Zoom application • Strong Internet Connection • Proper Audio and Camera Function • Adobe Reader / Preview • More than 2 years of experience running ads on Facebook/Instagram, or some experience and confidence to helm this portfolio

🏖️ Benefits

• Work directly with an established leader and mentors who can help develop you and your career • A working environment that respects you and invests in you • A dynamic working environment that will constantly engage and challenge you • Opportunity to be part of a growth story

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