Senior Media Buyer – Meta Ads

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Edubini GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

📚 Education

👥 B2C

eCommerce • Education • B2C

Edubini GmbH is a German company that designs, produces and sells pedagogically designed toys and learning products for children and families. The company operates an online Shopify store offering items such as feeling/affirmation cards, journals, activity workbooks, microscopes and reward charts aimed at cognitive, emotional and creative development. Edubini targets parents and caregivers (B2C), emphasizing high quality, child-friendly design and educational value.

📋 Description

• Account Management: You independently manage and optimize our Meta ad accounts (budget management, ad setup, reporting). • Scaling: You manage and scale six- to seven-figure monthly budgets while maintaining our target KPIs (ROAS, CPA, MER). • Creative Strategy: You develop data-driven briefs for performance creatives and work closely with the content team. • Funnel Strategy: You think cross-channel, identify levers across the funnel, and implement optimizations independently. • Channel Expansion: Potential future responsibility for building and managing Google and Pinterest ads.

🎯 Requirements

• At least 3 years of professional experience in media buying, with proven experience independently managing six-figure monthly budgets. • Confident user of Meta Ads Manager and third-party tracking tools (e.g., Triple Whale). • Hypothesis-driven approach: you make decisions based on data, not gut feeling. • Proficient in Google Sheets or Excel.

🏖️ Benefits

• Direct budget ownership – you manage real budgets with real impact, without detours. • Short decision-making paths – direct collaboration with company leadership, no political bureaucracy. • Flexible working – remote, hybrid, or office: you decide. • Team trips & offsites – performance and fun go hand in hand. • Top equipment – MacBook, height-adjustable desk, and everything needed for peak performance. • Modern office in Hamburg’s Speicherstadt – with a view of the Elbphilharmonie.