Marketing Analytics and Campaign Associate

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Encyclopaedia Britannica, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1768

📚 Education

📱 Media

Education • Media

Encyclopaedia Britannica, Inc. is a publisher and digital reference company that produces authoritative, editorially curated encyclopedic content and educational resources for consumers, schools, and libraries. It offers online subscription services (Britannica Premium and Britannica Kids), multimedia articles, videos, games, quizzes, and reference APIs and licensing for syndication and curriculum use. The company combines traditional encyclopedic publishing with digital products and tools to support learning, research, and content licensing.

📋 Description

• Execute and optimize Boost campaigns designed to increase engagement among inactive, low-engagement, and declining subscriber segments. • Partner with Business Insights and Editorial teams to implement audience engagement strategies, campaign recommendations, and content selections. • Manage audience setup, campaign deployment, QA, scheduling, and reporting for Boost campaigns and other engagement initiatives. • Execute cross-pollination campaigns across the newsletter portfolio, including new launches, established newsletters, and partner brands. • Manage campaign calendars, testing plans, deployment, and performance reporting for cross-pollination initiatives. • Analyze audience behavior, engagement trends, and campaign performance to identify optimization opportunities. • Own reporting and provide recommendations to improve targeting, engagement, conversion, and overall campaign effectiveness. • Support promotional campaign initiatives and surveys through audience selection, campaign setup, deployment, reporting, and analysis. • Partner with Editorial, Marketing, Product, and Analytics teams to ensure campaigns are executed accurately and on schedule. • Maintain campaign documentation, reporting dashboards, and operational workflows.

🎯 Requirements

• 2-4 years of experience in marketing analytics, audience development, campaign management, email marketing, or digital marketing. • Experience analyzing campaign performance and translating data into actionable recommendations. • Experience supporting audience growth, engagement, retention, or conversion-focused campaigns. • Strong analytical skills and experience working with reporting tools and performance metrics. • Highly organized with strong project management and communication skills. • Preferred Experience: Experience working in newsletter, media, publishing, or subscription-based businesses. • Familiarity with Looker, GA4, and other analytics and reporting platforms. • Experience with audience segmentation, A/B testing, and campaign optimization. • Familiarity with basic email HTML and email QA best practices.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development • Work From Home