Product Marketing Manager

🕒 February 24

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EnergyHub

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚡ Energy

☁️ SaaS

🏢 Enterprise

💰 $500k Debt Financing on 2012-12

Energy • SaaS • Enterprise

EnergyHub is a company that specializes in distributed energy resource management (DERMS) solutions. They help utilities to quickly scale virtual power plants (VPPs) and manage load growth and renewables, promoting reliable flexibility at every level of the grid. Their platform orchestrates cross-device energy resources like thermostats, batteries, and electric vehicles to shape loads, reduce congestion, and expand storage capacity. EnergyHub also provides end-to-end services for successful program design and management, including demand response strategies and dynamic load shaping to optimize grid performance. Their ecosystem is the largest of its kind in the industry, leveraging partnerships with DER providers to deliver effective energy solutions.

📋 Description

• Become an expert on our customers and the challenges they face around distributed energy resource (DER) adoption and how our solutions solve their grid needs • Disseminate and evangelize customer insights across the company • Craft compelling messaging and solution-level narratives that align with our company positioning to target utilities • Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our solutions • Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our solutions. • Support the development and execution of go-to-market plans for new launches and features, including sales enablement and promotional activities. • Conduct competitive analysis to identify market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging. • Inform the content roadmap with audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events. • Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning. • Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.

🎯 Requirements

• 3+ years of experience in product marketing, preferably in the technology, energy, or utilities industry • Bachelor’s degree education or equivalent with a demonstrated understanding of product marketing principles, strategies, and tactics • Curiosity and the ability to iterate quickly on new ideas • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging using simple, everyday language • Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content • Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines • Demonstrated ability to identify and initiate new projects independently • Passion for sustainability, renewable energy, and driving positive environmental impact • Expertise in Microsoft Excel, PowerPoint

🏖️ Benefits

• 100% paid medical for employees • 401(k) with employer match • Casual environment • Flexibility to set your own schedule • Fully stocked fridge and pantry • Free Citi Bike membership • Secure bike rack • Gym subsidy • Paid parental leave • Education assistance program